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Today's picks include an AXA policy change, a long noodle from Haraku Ramen Halal and a heartwarming McDonald's Dubai campaign. From the consultants leading them to the incumbents, everything you need to know. College athletes can create organic experiences that arenât for sale as ad buys. C-suite executives are the
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News
How agencies are rethinking the importance of experiential marketing
4+ day, 8+ hour ago (48+ words) Ad Age How agencies are rethinking the importance of experiential marketing Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....
Amazon becomes a new funnel for buying ChatGPT ads
4+ day, 4+ hour ago (122+ words) Ad Age Amazon Ads is now ChatGPTâÂÂs biggest ad tech partner, as marketers buying ads through the e-commerce giant will be able to reserve inventory in the AI chatbot, starting with managed service and later opening to self-service…...
It’s time to bring back interactive advertising in the answer economy
4+ day, 8+ hour ago (53+ words) Ad Age Itâs time to bring back interactive advertising in the answer economy Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly…...
How brands can use creators to improve visibility in AI search
4+ day, 8+ hour ago (75+ words) Ad Age How brands can use creators to improve visibility in AI search Brands are starting to use creator marketing for a new purpose: influencing what AI chatbots say about them. Brands are beginning to experiment with advertising directly to…...
Advertising to AI agents—everything brands need to know
4+ day, 8+ hour ago (48+ words) Ad Age Advertising to AI agentsâeverything brands need to know Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....
How to compete for AI transformation work—and what PepsiCo’s search reveals about the stakes
5+ day, 8+ hour ago (56+ words) Ad Age How to compete for AI transformation workâand what PepsiCoâs search reveals about the stakes PepsiCo is embarking on an AI upgrade that would touch all its operations, opening a chance for agencies to provide new tech…...
Why BarkleyOKRP won PetSmart—what AI and integration reveal about how agencies compete now
6+ day, 8+ hour ago (42+ words) adage.com Why BarkleyOKRP won PetSmartâwhat AI and integration reveal about how agencies compete now BarkleyOKRP won PetSmartâs creative and media business following a 4-month competitive review....
Watch the newest commercials from Gain, Bud Light, Google Gemini and more
1+ week, 2+ day ago (50+ words) Ad Age Watch the newest commercials from Gain, Bud Light, Google Gemini and more PepsiCoâs decision to move global media to Publicis Groupe from Omnicomâmade without a formal pitchâwill sting the U.S. agency holding company....
Fantasy sports app Underdog names Curiosity its agency of record—watch the first campaign
2+ week, 5+ hour ago (77+ words) Ad Age Fantasy sports app Underdog names Curiosity its agency of recordâwatch the first campaign Underdog has named Curiosity its first creative and media agency of record, and the shopâs first campaign for the sports betting app features…...
Grading 6 purpose marketing ads—expert weighs in on ads from LG to Sealord
2+ week, 6+ day ago (54+ words) Ad Age Grading 6 purpose marketing adsâexpert weighs in on ads from LG to Sealord The agency partners and executive creative directors discuss their favorite recent work, the value of outside opinions and what they expect from brands today....