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News
How brands can use creators to improve visibility in AI search
4+ day, 4+ hour ago (75+ words) Ad Age How brands can use creators to improve visibility in AI search Brands are starting to use creator marketing for a new purpose: influencing what AI chatbots say about them. Brands are beginning to experiment with advertising directly to…...
Advertising to AI agents—everything brands need to know
4+ day, 4+ hour ago (48+ words) Ad Age Advertising to AI agentsâeverything brands need to know Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....
11 key agency and marketing job moves to know about
2+ week, 4+ hour ago (42+ words) Ad Age 11 key agency and marketing job moves to know about The ex-Burger King and Activision marketer discusses his first big campaign since taking over marketing at the Mexican food chain....
How Costco is a marketing amplifier for upstart tea brand Saint James—and other ways it’s fueling growth
3+ week, 5+ day ago (57+ words) Ad Age How Costco is a marketing amplifier for upstart tea brand Saint Jamesâand other ways itâs fueling growth Saint James CEO Brad Neumann, a co-founder of the popular Arizona tea brand, joins the Marketer's Brief podcast....