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News

Ad Age
adage.com > influencers-creators > aa-how-brands-can-use-creators-for-ai-search-visibility

How brands can use creators to improve visibility in AI search

4+ day, 4+ hour ago   (75+ words) Ad Age How brands can use creators to improve visibility in AI search Brands are starting to use creator marketing for a new purpose: influencing what AI chatbots say about them. Brands are beginning to experiment with advertising directly to…...

Ad Age
adage.com > media > media-buying-planning > aa-should-brands-advertise-to-ai-agents-faq

Advertising to AI agents—everything brands need to know

4+ day, 4+ hour ago   (48+ words) Ad Age Advertising to AI agents—everything brands need to know Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....

adage.com
adage.com > agencies > accounts-in-review > aa-how-barkleyokrp-won-petsmart-creative-and-media

Why BarkleyOKRP won PetSmart—what AI and integration reveal about how agencies compete now

6+ day, 4+ hour ago   (42+ words) adage.com Why BarkleyOKRP won PetSmart—what AI and integration reveal about how agencies compete now BarkleyOKRP won PetSmart’s creative and media business following a 4-month competitive review....