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Today's picks include an AXA policy change, a long noodle from Haraku Ramen Halal and a heartwarming McDonald's Dubai campaign. From the consultants leading them to the incumbents, everything you need to know. College athletes can create organic experiences that arenât for sale as ad buys. C-suite executives are the
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How brands can use creators to improve visibility in AI search
3+ day, 23+ hour ago (75+ words) Ad Age How brands can use creators to improve visibility in AI search Brands are starting to use creator marketing for a new purpose: influencing what AI chatbots say about them. Brands are beginning to experiment with advertising directly to…...
Advertising to AI agents—everything brands need to know
3+ day, 23+ hour ago (48+ words) Ad Age Advertising to AI agentsâeverything brands need to know Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....
Why BarkleyOKRP won PetSmart—what AI and integration reveal about how agencies compete now
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11 key agency and marketing job moves to know about
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How Costco is a marketing amplifier for upstart tea brand Saint James—and other ways it’s fueling growth
3+ week, 4+ day ago (57+ words) Ad Age How Costco is a marketing amplifier for upstart tea brand Saint Jamesâand other ways itâs fueling growth Saint James CEO Brad Neumann, a co-founder of the popular Arizona tea brand, joins the Marketer's Brief podcast....