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AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
- 21articles · 30d
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- Aug 16, 2026earliest in window
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News
Whatever Happened To Good Old-Fashioned Retail?; AI-Bolstered Ad Revenue
10+ hour, 14+ min ago (769+ words) The twin forces of data and efficiency can be great. They can also lead one badly astray. AdExchanger has covered how retailers capitalize on locked store shelves (which reduce sales) by adding data-collection features. For example, customers can contribute a…...
I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad?
3+ week, 4+ day ago (774+ words) Now that I’m a parent, I relish filling up my online shopping cart with 50% off boxes of crayons, scissors (Fiskars only, thank you very much) and pristine glue sticks every August. So this year, I had the bright idea of…...
Linear TV???s Biggest Barrier Isn???t Audience. It???s Agency Economics
3+ week, 6+ day ago (884+ words) The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone. Sophisticated targeting, measurement and optimization are harder to execute…...