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Adgully

Adgully brings the latest news and updates on advertising, marketing, business of entertainment, digital, print, radio, television, media, events & much more.

  • 443articles · 30d
  • 10+ hour agolatest article
  • Aug 17, 2026earliest in window
  • 81%with images
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  • Economy, Business & Finance 165
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News

Adgully
adgully.com > post > 20298 > dataquark-launches-quark-vitals-to-bring-ai-closer-to-everyday-marketing-decisions

DataQuark launches QUARK VITALS to bring AI closer to everyday marketing decisions

6+ day, 3+ hour ago   (496+ words) DataQuark, a Data, AI and Advanced Analytics business of LS Digital, today announced QUARK VITALS, an AI suite designed to help marketing teams address key decisions they make every day and move more quickly from insight to action. The launch…...

Adgully
adgully.com > post > 20052 > cheap-inventory-costly-waste-kargos-nabajit-nath-on-the-mfa-website-challenge-for-programmatic

Cheap inventory, costly waste: Kargo’s Nabajit Nath on the MFA website challenge for programmatic

1+ week, 5+ day ago   (681+ words) Nath described MFA websites as platforms that mimic regular content websites but are essentially built to generate impressions and clicks. Unlike more conventional forms of invalid traffic that can be identified through fraud detection and measurement tools, MFA sites can…...

Adgully
adgully.com > post > 19908 > pine-labs-democratizes-enterprise-ai-for-indian-retailers-with-self-serve-video-ad-platform

Pine Labs democratizes enterprise AI for Indian retailers with self-serve video Ad platform

2+ week, 10+ hour ago   (398+ words) In this conversation with Adgully, Shalini Pillai Banerjee, CMO, Pine Labs and Kush Mehra, CBO, Pine Labs discuss in detail about this campaign and how they are empowering merchants across regions with AI. Given your background spanning enterprise giants like…...

Adgully
adgully.com > post > 19694 > who-measures-the-retail-media-boom-0101today-flags-the-case-for-independent-validation

Who measures the retail media boom? 0101.Today flags the case for independent validation

2+ week, 6+ day ago   (147+ words) 0101.Today is a data-driven conversion specialist that helps enterprises drive business growth by integrating Creative, Acquisition, Retention and Data into one unified growth system, working at the intersection of data, media, communication and technology. similar newsGoogle asked to remove Firebase…...

Google News
adgully.com > post > 19543 > performance-marketing-is-entering-its-most-challenging-era

Performance marketing is entering its most challenging era

3+ week, 4+ day ago   (462+ words) This creates a deeper problem than attribution. It changes strategy. Teams can no longer rely on neat conversion paths or retargeting logic. They need first party data, better consent systems, CRM integration, and disciplined experimentation. The old comfort of perfect…...