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Adgully brings the latest news and updates on advertising, marketing, business of entertainment, digital, print, radio, television, media, events & much more.
- 443articles · 30d
- 5+ hour agolatest article
- Aug 17, 2026earliest in window
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- 244avg words
- Finance & Business 238
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News
Beyond attribution: Why iOS is forcing marketers to rethink measurement
1+ week, 4+ day ago (1299+ words) Indian market but approximately 70% of mobile advertising spend, while Android represents roughly 70%...
Why beauty marketing needs proof: Ashish Mishra
1+ week, 6+ hour ago (435+ words) Authored By: Ashish Mishra, Co-Founder & CBO, Puresta A while ago, a skincare brand could be built almost entirely on the strength of a story. A striking bottle, a well-cast influencer applying a serum in golden-hour light, or just vague promises…...
Performance marketing is entering its most challenging era
3+ week, 4+ day ago (462+ words) guaranteed. 81% of consumers intentionally tune out advertising, and about 52% actively block or avoid ads through...
Beyond the data gold rush: Turning customer signals into marketing performance
1+ week, 5+ day ago (1058+ words) “Data is the new gold” has become such a familiar phrase that it risks losing its meaning. But Nikhilesh Raghu, Co-Founder, Animmoov, offered a useful distinction while opening the discussion: raw gold has far less value than gold that has…...
Who measures the retail media boom? 0101.Today flags the case for independent validation
2+ week, 6+ day ago (147+ words) 0101.Today is a data-driven conversion specialist that helps enterprises drive business growth by integrating Creative, Acquisition, Retention and Data into one unified growth system, working at the intersection of data, media, communication and technology. similar newsGoogle asked to remove Firebase…...
Pine Labs democratizes enterprise AI for Indian retailers with self-serve video Ad platform
2+ week, 5+ hour ago (398+ words) In this conversation with Adgully, Shalini Pillai Banerjee, CMO, Pine Labs and Kush Mehra, CBO, Pine Labs discuss in detail about this campaign and how they are empowering merchants across regions with AI. Given your background spanning enterprise giants like…...
India Circus collaborates with NOIR & BLANCO to strengthen search visibility across Google and AI platforms
3+ week, 3+ hour ago (566+ words) This partnership marks a pivotal step in India Circus' digital growth journey at a time when consumer search behavior is shifting rapidly from keyword-based queries to conversational, AI-driven discovery. Why AI Search Optimization Matters Now Recognizing this shift, India Circus…...
DataQuark launches QUARK VITALS to bring AI closer to everyday marketing decisions
5+ day, 22+ hour ago (496+ words) DataQuark, a Data, AI and Advanced Analytics business of LS Digital, today announced QUARK VITALS, an AI suite designed to help marketing teams address key decisions they make every day and move more quickly from insight to action. The launch…...
Celebrating Shiprocket's IPO: A decade of building India's e-commerce backbone
3+ week, 5+ day ago (564+ words) The NSE bell rang this morning, and Shiprocket is a public company. National, 19 August 2026: Bertelsmann India Investments (BII) first backed Shiprocket in 2015, when a small merchant in India still could not reliably get a parcel across the country. Watching the…...
Quickeee enters fashion quick commerce with 60 minute delivery
1+ week, 5+ day ago (187+ words) ● 60-minute delivery: Apparel, footwear and accessories delivered anywhere in Mumbai within an hour of ordering, powered by a strong network of dark stores and rapid pick-pack-dispatch operations. ● Try-and-buy convenience: Customers try, test and decide at home, and pay only after…...