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5+ day, 19+ hour ago   (496+ words) DataQuark, a Data, AI and Advanced Analytics business of LS Digital, today announced QUARK VITALS, an AI suite designed to help marketing teams address key decisions they make every day and move more quickly from insight to action. The launch…...

1+ week, 2+ hour ago   (435+ words) Authored By: Ashish Mishra, Co-Founder & CBO, Puresta A while ago, a skincare brand could be built almost entirely on the strength of a story. A striking bottle, a well-cast influencer applying a serum in golden-hour light, or just vague promises…...

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1+ week, 4+ day ago   (681+ words) Nath described MFA websites as platforms that mimic regular content websites but are essentially built to generate impressions and clicks. Unlike more conventional forms of invalid traffic that can be identified through fraud detection and measurement tools, MFA sites can…...

1+ week, 4+ day ago   (1299+ words) The challenge, however, is not simply technical. It goes to the heart of a larger marketing question: if marketers cannot identify and track individual users in the way they once did, how should they determine whether their campaigns are actually…...

1+ week, 5+ day ago   (187+ words) ● 60-minute delivery: Apparel, footwear and accessories delivered anywhere in Mumbai within an hour of ordering, powered by a strong network of dark stores and rapid pick-pack-dispatch operations. ● Try-and-buy convenience: Customers try, test and decide at home, and pay only after…...

1+ week, 5+ day ago   (1058+ words) “Data is the new gold” has become such a familiar phrase that it risks losing its meaning. But Nikhilesh Raghu, Co-Founder, Animmoov, offered a useful distinction while opening the discussion: raw gold has far less value than gold that has…...

2+ week, 2+ hour ago   (398+ words) In this conversation with Adgully, Shalini Pillai Banerjee, CMO, Pine Labs and Kush Mehra, CBO, Pine Labs discuss in detail about this campaign and how they are empowering merchants across regions with AI. Given your background spanning enterprise giants like…...

2+ week, 2+ hour ago   (168+ words) By: Nandini Bhatnagar, Senior Director of Marketing (EPAM Systems India) and Global GCC Marketing Head From a Marketing Funnel to a Decision Layer Learning to Speak the Language of AI Agents From Agent Readiness to AI-Native The Operating System Behind…...