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Adweek is a U.S.-based weekly trade publication covering the business of advertising. In its print and online publications, it covers a wide range of advertising-related topics that extend beyond traditional advertising to new media and pop culture.", Breaking News in Advertising, Media and Technology
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News
New Filings Suggest Sony Proactively Shared Internal WPP Rebate Probe in Whistleblower Case
3+ day, 19+ hour ago (228+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. A batch of new court documents filed Thursday morning in the ongoing wrongful…...
The 80% of Marketing That AI Should Take Off Your Plate With Rafa Flores
3+ day, 20+ hour ago (167+ words) AI isn’t here to replace marketers; it’s here to help them focus on the work that matters most. In this episode of Adspeak by ADWEEK, editor in chief Ryan Joe sits down with Rafa Flores, chief product officer at Treasure....
Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027
4+ day, 3+ hour ago (171+ words) The Daily Mail U.S. is launching a video division this month called New Media, featuring a roster of creator-led social video franchises using in-house editorial talent, according to Bob Marshall, the U.S. head of content at DMG Media. New Media is a…...
Amazon and OpenAI Team Up to Target ChatGPT’s US Users
4+ day, 3+ hour ago (221+ words) Amazon Ads and OpenAI have entered into a partnership to sell ads within ChatGPT. Advertisers can target OpenAI’s users through Amazon Ads’ demand-side platform as a way to extend their existing Amazon campaigns. The partnership is currently in pilot with…...
DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex
4+ day, 6+ hour ago (472+ words) Last year, the digital ad buying platform DeepIntent sold a majority stake to private equity firm Vitruvian Partners, and vowed to use the $637 million in capital it received to integrate generative AI tools into its stack. The company just realized…...
Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads
5+ day, 22+ hour ago (170+ words) For all the new bells and whistles that OpenAI has added to its ads business, some advertisers say there’s still a pretty basic piece of the puzzle missing: They want to know what’s happening inside ChatGPT when their ads appear....
Five Guys Chooses Mirimar as Creative AOR to Share Its Story and Go Beyond Word-of-Mouth
6+ day, 2+ hour ago (180+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Five Guys has named Mirimar its creative agency of record as it embarks…...
Super Bowl 60 Ad Tracker: The Complete List of Commercials
6+ day, 6+ hour ago (258+ words) Disney has already scored big for the 2027 Super Bowl, selling out ads that may have fetched up to $10 million. And ADWEEK is bringing them all to you here. Regarding Super Bowl LXI, airing live on Valentine’s Day, Feb. 14, 2027, from SoFi…...
ADWEEK TV Advantage: Buyers Detail Involved Super Bowl Negotiations and a Complex Upfront
1+ week, 3+ day ago (144+ words) The TV upfront, the annual advertising showcase where the major publishers show off their latest shiny wares, isn’t going anywhere, according to media buyers. But that doesn’t mean this year wasn’t a whole new ballgame … or football game, rather. From…...
Wellness Brand Rouge Care Let AI Agents Buy Its TV Ads, and Made 5x Its Money Back
1+ week, 4+ day ago (232+ words) Red-light therapy brand Rouge Care is crediting AI agents with a fivefold return on ad spend. The direct-to-consumer brand spent $25,000 on CTV ads and drove over $125,000 in attributable sales for an awareness campaign that ran in the second quarter of…...