4+ day, 21+ hour ago   (258+ words) Disney has already scored big for the 2027 Super Bowl, selling out ads that may have fetched up to $10 million. And ADWEEK is bringing them all to you here. Regarding Super Bowl LXI, airing live on Valentine’s Day, Feb. 14, 2027, from SoFi…...

1+ week, 1+ day ago   (144+ words) The TV upfront, the annual advertising showcase where the major publishers show off their latest shiny wares, isn’t going anywhere, according to media buyers. But that doesn’t mean this year wasn’t a whole new ballgame … or football game, rather. From…...

1+ week, 2+ day ago   (251+ words) Disney adds Jennifer Creegan as head of marketing technology and operations. Another new marketing face is entering the Mouse House Today, the Walt Disney Company announced Jennifer Creegan as head of marketing technology and operations The newly created role is…...

2+ week, 1+ day ago   (244+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Nostalgia, star power, and humor lead this week’s packed crop of ads. Spotify…...

2+ week, 2+ day ago   (733+ words) A recent study by the Brookings Institution found that Black-owned employer businesses have blown past the 200,000 mark for the first time ever, collectively accounting for 1.8 million jobs and $249 billion in revenue. But the growth comes despite persistent challenges. According to…...

2+ week, 3+ day ago   (164+ words) Stella Artois has entered The Gentlemen universe with a campaign starring Theo James and David Beckham, yielding the first creative fruit of Netflix and Anheuser-Busch’s (AB InBev) multi-year partnership. “The Gentlemen’s Serve” introduces the beer into the hotly anticipated Sept....

2+ week, 4+ day ago   (196+ words) Big brands can be expected to mismanage a product launch or a campaign now and again, but the past two weeks have produced three especially egregious examples of marketing tone deafness—and that’s being generous. Neutrogena responded to Hayden Panettiere’s…...

2+ week, 4+ day ago   (213+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. While performance, progress, and power have often been framed through a male lens,…...

2+ week, 5+ day ago   (186+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Fanta is betting that original entertainment can help it become a permanent fixture…...

3+ week, 1+ day ago   (418+ words) Neutrogena has responded after comments from late actress Hayden Panettiere resurfaced, in which she claimed the brand ended their decade-long partnership after she spoke publicly about her experience with postpartum depression. In the wake of Panettiere’s untimely death at age…...