News
Workday CMO Emma Chalwin on Humanizing B2B Marketing
2+ hour, 45+ min ago (214+ words) CMOs can drive business revenue'this is an established fact. But how can they do it better, bigger, and stronger in the age of AI?" We're unpacking this in the latest episode of Marketing Vanguard, live from the 2026 World Economic Forum…...
Check Out Brandlight’s $30M Pitch Deck Used to Help Brands Navigate the Agentic Web
8+ hour, 59+ min ago (164+ words) Startup Brandlight raised $30 million in a Series A round led by Pelion Venture Partners, with participation from existing investors Cardumen Capital and G20 Ventures. The AI visibility firm is positioning itself as the "control room" for the rise of the agentic…...
Pinterest's Kate Hamill on Visual Search, AI, and the New Path to Purchase
1+ day, 2+ hour ago (221+ words) In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter sit down with Kate Hamill, VP of North America enterprise sales at Pinterest, to unpack how the platform is evolving from an inspiration engine into a more measurable driver…...
Ad Industry Agentic Protocols Are Multiplying—But Adoption Still Remains Elusive
1+ week, 11+ hour ago (500+ words) The advertising industry is no stranger to standards wars. But as agentic buying tools move from experimentation toward early deployment, the question has shifted to which new frameworks are actually worth the effort to adopt. Over the past six months,…...
Doner and Colle McVoy Join Forces to Scale Up and Reach ‘Main Street America’
1+ week, 6+ day ago (460+ words) Doner and Colle McVoy are betting that a merger isn't the only way to scale. The two Stagwell-owned agencies are joining forces as DonerColle Partners, a strategic alliance that combines their leadership teams, capabilities, and back offices while allowing them…...
What the Agentic Web Means for Brands
2+ week, 6+ day ago (259+ words) OpenAI's recent launch of Atlas marks a pivotal moment for digital marketing, and for the evolution of the internet itself. Atlas showcases the rise of the agentic web, an internet in which AI completes tasks on users' behalf and actively…...
How a New AI Interface Is Powering the Marketing Revolution
4+ week, 2+ day ago (430+ words) This post was created in partnership with Zeta Global Steinberg began by sharing the recent announcement that Zeta Global has partnered with OpenAI to power Athena by Zeta. He explained that Zeta Global will be native to OpenAI's application layer…...
The Convergence of Brands and Commerce
4+ week, 2+ day ago (537+ words) This post was created in partnership with SmartCommerce When consumers see products they want across various media platforms, they often want to just click and purchase, not comparison shop or make a special trip to a brick-and-mortar store. Brands that…...
Beko Europe’s Marco Brucato on Scaling Ecommerce Without Losing Local Relevance
1+ mon, 5+ day ago (218+ words) In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter speak with Marco Brucato, head of digital ecommerce in Europe at Beko Europe. Marco shares how he's scaled digital commerce across diverse European markets by applying a "freedom…...
Here’s What Amazon Is Telling Advertisers Behind Closed Doors
1+ mon, 1+ week ago (547+ words) It's only days into the new year, and we're already getting a peek behind the curtain at Amazon's upfront pitch to advertisers. "It's the beginning of understanding customers, advertisers, and agencies' goals for the year, to work backwards from them…...