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The Business of Fashion

Fashion news, analysis and advice from the leading digital authority on the global fashion industry.

  • 63articles · 30d
  • 3+ day agolatest article
  • Aug 16, 2026earliest in window
  • 95%with images
  • 185avg words
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  • Economy, Business & Finance 39
  • Fashion & Beauty 38
  • News 36
  • Finance & Business 24
  • Arts, Culture, Entertainment & Media 20
  • Beauty & Fitness 14
  • Shopping 12
  • Crime, Law & Justice 2

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News

The Business of Fashion
businessoffashion.com > articles > beauty > how-david-is-making-protein-sexy

How David Is Making Protein Sexy

5+ day, 5+ hour ago   (427+ words) Join BoF Professional today. Join BoF Professional today for agenda-setting analysis and advice. Since De Meo’s appointment last month, shares of Kering have rebounded by almost a quarter on hopes he’ll succeed in turning around the luxury group as he…...

The Business of Fashion
businessoffashion.com > articles > beauty > what-sephoras-tiktok-shop-launch-means-for-beauty

What Sephora’s TikTok Shop Launch Means for Beauty

1+ week, 5+ day ago   (768+ words) In a coup for TikTok Shop, Sephora announced on Wednesday the upcoming launch of its storefront on the platform: the Sephora Drop Shop. The move illustrates the growing influence of TikTok, which has itself become the fourth-largest beauty and health…...

The Business of Fashion
businessoffashion.com > news > retail > abercrombie-sees-record-shares-jump-after-guidance-lift

Abercrombie Sees Record Shares Jump After Guidance Lift

2+ week, 5+ day ago   (119+ words) Shares rose as much as 33 Kohl’s turnaround attempt showed some progress after the retailer raised its annual earnings outlook, but it still doesn’t see sales growth this year. Abercrombie & Fitch Co. shares rallied after revenue topped estimates and the retailer…...

The Business of Fashion
businessoffashion.com > news > beauty > bath-body-works-lifts-profit-forecast-digital-demand

Bath & Body Works Lifts Annual Profit Forecast on Digital Demand

2+ week, 5+ day ago   (170+ words) Bath & Body Works on Wednesday raised its forecast for full-year profit and beat estimates for second-quarter results, ​benefiting from demand for body care products and home fragrances ‌on digital channels. Bath & Body Works’ Plan to Restore Its Shine With a…...

The Business of Fashion
businessoffashion.com > articles > marketing-pr > when-logging-off-is-the-new-luxury-how-can-brands-adapt

Logging Off Is the New Luxury. How Can Brands Adapt?

3+ week, 12+ hour ago   (237+ words) Rare Beauty is trading screen time for face time. Driven by digital fatigue, brands across the pricing spectrum are transforming consumers’ collective memories of simpler times into marketing material. But with so many campaigns leaning into a similar aesthetic, it’s…...

The Business of Fashion
businessoffashion.com > briefings > retail > mall-brands-take-stage-as-abercrombie-and-gap-report-earnings

Mall Brands Take the Stage as Abercrombie and Gap Report Earnings

3+ week, 1+ day ago   (138+ words) Eric Sylvers is Milan Correspondent at The Business of Fashion. He is based in Milan and leads BoF’s coverage of all things Italian. Financial updates from the two retailers will show how well recent momentum is holding up as the…...

The Business of Fashion
businessoffashion.com > articles > retail > shopmy-influencer-affiliate-marketing-investigation

Everyone Is Fighting for Affiliate Commissions. Who Deserves Them?

3+ week, 3+ day ago   (228+ words) Just weeks after shopping startup Phia was found to be BoF US Editor Diana Pearl joins Sheena Butler-Young on The Debrief to explain why the number at the top of a creator's profile no longer tells brands what they need…...

The Business of Fashion
businessoffashion.com > news > beauty > chinas-biggest-beauty-firm-to-expand-in-us-with-ulta-deal

China’s Biggest Beauty Firm to Expand in US With Ulta Deal

3+ week, 5+ day ago   (156+ words) Proya Cosmetics Co. is set to expand in the US market through a partnership with Ulta Beauty as China’s biggest beauty company looks abroad for growth to help it weather fierce competition at home. Proya Cosmetics is partnering with the…...