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The Business of Fashion

Fashion news, analysis and advice from the leading digital authority on the global fashion industry.

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The Business of Fashion
businessoffashion.com > articles > beauty > what-sephoras-tiktok-shop-launch-means-for-beauty

What Sephora’s TikTok Shop Launch Means for Beauty

1+ week, 5+ day ago   (768+ words) In a coup for TikTok Shop, Sephora announced on Wednesday the upcoming launch of its storefront on the platform: the Sephora Drop Shop. The move illustrates the growing influence of TikTok, which has itself become the fourth-largest beauty and health…...

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