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The SofaBaton workaround nobody asked for
1+ week, 4+ day ago (248+ words) The route that didn't exist, and the one that did. We sold a customer a SofaBaton X2 remote and a set of Lutron Caseta light switches, 2 products we'd used plenty of times separately, and it wasn't until we were standing in the…...
From the front lines (google ads): volume 1
3+ week, 2+ day ago (114+ words) Buttondown From the front lines (google ads): volume 1 For this edition, I’ve enlisted the help of one our best Google Ad reps, Ahmed (we’ve got 3 haha, but regardless he’s genuinely awesome). We would not get any conversions for a week…...
🔍 Why pay Amazon for demand you already have?
3+ week, 3+ day ago (518+ words) Amazon generates nearly $1 billion weekly from search ads Amazon generates nearly $1 billion weekly from search ads. Sellers must pay for ads just to defend organic branded search terms. This zero-sum bidding war inflates consumer prices and degrades product search quality....
The model is becoming inventory
6+ day, 52+ min ago (538+ words) The switchboard is becoming the business. That neutrality promise is not a footnote; it is the asset. A catalog loses value if buyers believe the shelf is rigged. NVIDIA already dominates a large part of the compute beneath AI, but…...
📱 Why did AI push Shopify back to native mobile?
13+ hour, 47+ min ago (389+ words) Coding agents eliminated the cost of dual-platform maintenance AI coding agents fundamentally changed cross-platform software economics. Shopify is abandoning React Native to rebuild its apps in native Swift and Kotlin. Duplicate implementation no longer requires double the engineering effort. AI…...
From Ticket Handling to AI-Powered Application Support
3+ day, 5+ hour ago (431+ words) Buttondown From Ticket Handling to AI-Powered Application Support Is Application Support a Good Career in 2026? Yes, but it’s becoming a more technical career. Applying Support can give you an opportunity to work in the real production environment, deal with real…...