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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
Quality news sites get 'halo effect' on ad viewability
3+ day, 19+ hour ago (28+ words) Campaign UK Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news....
Just Eat appoints former easyJet marketer Peter Duffy as chief customer officer
4+ day, 6+ hour ago (39+ words) Campaign UK Just Eat has appointed Peter Duffy as its top global marketer after Barnaby Dawe confirmed he was leaving the food delivery platform earlier this week....
Amazon trumps Google to buy Twitch.tv
4+ day, 22+ hour ago (45+ words) Campaign UK Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK, explains why Amazon paid nearly $1bn for the platform....
Engine opens social media content shop with Warburtons
4+ day, 15+ hour ago (28+ words) Campaign UK Engine is opening its social media content agency Moment Studio in the UK, with the WCRS client Warburtons....
What brands should know about the new woman consumer
5+ day, 2+ hour ago (34+ words) Campaign UK The role and purchasing power of the female audience are changing, yet brands have been slow to drop outdated stereotypes, writes Jane Bainbridge....
Zappos' Rob Siefker: 'Good customer service starts at the top"
5+ day, 2+ hour ago (47+ words) Zappos' Rob Siefker: 'Good customer service starts at the top' campaignlive.co.uk Zappos' director of customer loyalty talks to Jane Bainbridge about why he believes it has become famous for its customer service and how it is brought to…...
Brand safety: Why advertisers should reclaim the news
5+ day, 13+ hour ago (34+ words) Campaign UK Caution around news content costs brands reach and ROI, but industry leaders say the safest place to advertise might be where it matters most...
Coast, Oasis and Warehouse pledge 90-minute delivery
5+ day, 10+ hour ago (244+ words) by Matthew Chapman | 4 October 2011 High-street retail group Aurora Fashions, owner of Coast, Oasis and Warehouse fashion brands, is pledging to deliver clothes across all its brands within 90 minutes. Consumers can choose the £9.95 fast delivery option at checkout on the brands…...
Supermarkets court brand advocates via social media
5+ day, 17+ hour ago (27+ words) campaignlive.co.uk Supermarkets are courting social media commentators as independent brand advocates in order to better manage their online brand image....
Editor's comment: Facebook ad embrace is logical but is a gamble for brands and the platform itself
5+ day, 12+ hour ago (73+ words) Campaign UK If Facebook's desire for ads were ever in doubt, its inaugural marketing conference last week put paid to that as it unveiled its most brand-centric set of tools to date. But now the initial excitement is abating, marketers…...