2+ day, 23+ hour ago   (552+ words) What if the skills women have spent years developing are precisely the ones that will matter most in the age of artificial intelligence (AI)? The ability to ask the right questions. Read between the lines. Influence without authority. Build trust....

2+ day, 22+ hour ago   (221+ words) Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together…...

3+ day, 5+ hour ago   (613+ words) A lot of very capable people have become very good at agreeing. It’s labelled as partnership, but often it’s really just the art of making sure nobody in the room has to sit with something uncomfortable for too long. So…...

3+ day, 5+ hour ago   (342+ words) For years, digital media has largely been focused on one core objective: reach. But for luxury brands, reaching more people has never been the primary goal. Luxury is built on exclusivity, authenticity and desire – making the environment in which a…...

3+ day, 5+ hour ago   (235+ words) Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters,…...

4+ day, 2+ hour ago   (752+ words) It’s 8am, and I have a coffee to get to. But first, a small matter: the three conversations colliding on my phone. One needs a response within 60 minutes to a breaking story. The next circles a trending topic the way a…...

4+ day, 4+ hour ago   (430+ words) There is a specific kind of meeting I have watched grow more common. It usually begins with a brief that landed the night before, a launch date decided before anyone asked what we were launching, and four words: “we need…...

4+ day, 5+ hour ago   (524+ words) In 2005, I arrived in Dubai with a one-way ticket, no job and no plan B. I had just finished university in Germany and was certain this was the place to build a career in tourism: a true cultural crossroads, where I…...

5+ day, 11+ hour ago   (18+ words) Campaign Middle East Hiba Momani, Managing Director, Hills Advertising © copyright 2025 CampaignME...

4+ day, 23+ hour ago   (599+ words) The hardest part of becoming a strategist used to be earning the right to think. Today, AI has taken away that entry point for many of us. For generations of strategists, research, competitive audits, data synthesis and the first drafts…...