3+ day, 9+ hour ago   (552+ words) What if the skills women have spent years developing are precisely the ones that will matter most in the age of artificial intelligence (AI)? The ability to ask the right questions. Read between the lines. Influence without authority. Build trust....

3+ day, 8+ hour ago   (221+ words) Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together…...

6+ day, 10+ hour ago   (337+ words) Campaign Middle East In this Industry Snapshot, Cicero & Bernay‘s Founder & Chief Advisor Ahmad Itani shares take on AI, PR workflows, client expectations, and how PR is earning a stronger seat at the table How is AI reshaping PR workflows…...

6+ day, 10+ hour ago   (363+ words) Dubai Chamber of Digital Economy is offering free access to the Canva platform’s advanced design and visual communication tools through its ‘Business in Dubai’ platform, which is part of its strategic partnership with the global visual communication platform announced earlier…...

1+ week, 3+ day ago   (1792+ words) Somewhere around 2015, someone in our industry placed the last significant display order by hand. Nobody knows who it was. There was no farewell drink, no press notice, no line in an annual report. Programmatic simply crossed over, algorithms took the…...

1+ week, 4+ day ago   (272+ words) You cannot communicate a genuine change in how an organisation works simply by reporting what the technology has achieved. A spreadsheet can establish that something happened. Leadership must explain why anyone should care. This is less a matter of presentation…...

1+ week, 4+ day ago   (360+ words) OpenAI is expanding ChatGPT Ads to the Middle East and North Africa, giving regional advertisers access to its self-service advertising platform as the company’s global advertising business reaches a $1bn annualised revenue run rate. The expansion, which began on August 31, means…...

1+ week, 4+ day ago   (322+ words) Luma AI has revealed that Luma Agents, its unified AI creative platform, will offer a fully native Arabic-language interface later this year. This will be a creative intelligence platform in Arabic designed for creative communities in Saudi Arabia and the…...

1+ week, 5+ day ago   (619+ words) In January, Mnawar J. Mohammed argued in these pages that Arabic copy can be grammatically correct and still be commercially worthless, and that Arabic adaptation belongs in the creative direction rather than at the delivery stage. I want to pick the…...

1+ week, 5+ day ago   (607+ words) Because tools can be bought. Technology can be accessed. Processes can be replicated. Even capabilities that once differentiated agencies are becoming increasingly available to everyone. Reputation cannot. It is built over years through relationships, credibility, consistency and, most importantly, trust....