1+ week, 6+ day ago   (604+ words) Between the end of August and December, the GCC region is heading into a densely packed events season. In Riyadh, LEAP and Big 5 Construct Saudi overlap from 31 August to 2 September. In Dubai, Middle East Energy runs from 1 to 3 September and…...

1+ week, 6+ day ago   (427+ words) Omnicom Media MENA, an Omnicom (NYSE: OMC) Connected Capability, has officially launched Hearts United in the MENA region, with Hearts & Science offices across the region now operating as Hearts United. The move forms part of Omnicom Media’s global launch of…...

1+ week, 6+ day ago   (540+ words) Back-to-school campaigns can often focus on getting children physically ready: the new uniform, the fresh hairstyle, the school supplies and everything else that comes with the start of a new academic year. For Konjo Ladies Salon, whose biggest customer base…...

4+ week, 2+ day ago   (232+ words) Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters,…...

1+ mon, 3+ day ago   (840+ words) February 10th: I’m eight months into my PR career at Gambit Communications and loving it. So naturally I decide I’m ready to take a punt at the MENA Young Lions. Across my desk is my colleague Alaa, who feels the same,…...

1+ mon, 1+ week ago   (375+ words) For years, brands obsessed over the perfect Instagram grid. Every post had to match the colour palette. Every image needed the same filter. Marketing teams spent hours planning how their profile would look before publishing a single post. At the…...

1+ mon, 1+ week ago   (650+ words) For a country of more than 30 million people, Saudi Arabia has lacked a live events industry for far too long. If we wanted to attend a concert, an exhibition or a conference a few decades ago, we would hop on…...

1+ mon, 1+ week ago   (739+ words) Hyundai Motor Middle East & Africa has launched the “Your Perfect Partner” regional campaign, which is designed to help drivers make smarter, more informed vehicle purchasing decisions by looking beyond the initial purchase price and considering the complete cost of ownership....

1+ mon, 2+ week ago   (631+ words) For years, this model appeared stable. Yet beneath the surface, it concealed a structural weakness: an overreliance on imported strategic knowledge and limited investment in developing that capability locally. What we are witnessing today is therefore not simply the decline…...

1+ mon, 2+ week ago   (643+ words) As a result, hospitality marketing is moving beyond selling destinations towards building ongoing relationships with audiences that already live in the market. “This isn’t just about the current situation. It’s a proactive embrace of significant evolvements at Accor, especially within…...