2+ day, 20+ hour ago   (310+ words) For many in Saudi Arabia, Baloot is more than a card game. It is a social ritual, with its own language, rivalries and familiar characters that come together around the table. KFC Arabia, operated by Americana Restaurants in Saudi Arabia,…...

3+ day, 4+ hour ago   (342+ words) For years, digital media has largely been focused on one core objective: reach. But for luxury brands, reaching more people has never been the primary goal. Luxury is built on exclusivity, authenticity and desire – making the environment in which a…...

3+ day, 4+ hour ago   (235+ words) Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters,…...

3+ day, 5+ hour ago   (348+ words) Hattlan Media – an Emirati company specialising in public relations, government communications, media training and event management – has taken its creative workspace beyond the traditional boardroom, holding its team meetings aboard an Etihad Rail train journey. The journey was designed to…...

3+ day, 5+ hour ago   (284+ words) Over the past 12 months, we’ve made a concerted effort to create such a space – and this edition of the magazine celebrates exactly that. Twenty-eight women leaders have spoken. No predetermined narrative. No single theme imposed on their voices. Just an…...

5+ day, 11+ hour ago   (18+ words) Campaign Middle East Hiba Momani, Managing Director, Hills Advertising © copyright 2025 CampaignME...

4+ day, 22+ hour ago   (517+ words) Let’s be honest about the word ‘resilience’ because our industry has worn it out. It’s been mentioned in every media statement, every conference panel discussion and every strategy deck since the Iran conflict began six months ago. It is becoming…...

5+ day, 7+ hour ago   (643+ words) Saudi Arabia’s IKEA Alsulaiman, the official franchise holder for IKEA in Saudi Arabia and Bahrain, has flipped the script on its head with “Reverse Shop“, a launch campaign for the brand’s new Buyback Service in Saudi Arabia. Simply put, it’s…...

1+ week, 4+ day ago   (40+ words) Campaign Middle East From top left, clockwise, George Yaryura, Senior Vice President, Marketing, Mashreq; Ishana Tolani, Head of Brand and Marketing, Abu Dhabi Airports; Alex Brunori, Vice President Brand & Brand Experience, G42; and Shafqat Islam, President, Optimizely....

2+ week, 10+ min ago   (540+ words) Back-to-school campaigns can often focus on getting children physically ready: the new uniform, the fresh hairstyle, the school supplies and everything else that comes with the start of a new academic year. For Konjo Ladies Salon, whose biggest customer base…...