4+ day, 15+ hour ago   (167+ words) SOCIALEYEZ has added Mueen Business and Mutakamela Insurance to its Saudi client portfolio, as the agency continues to strengthen its presence in the Kingdom. The two new partnerships, which commenced in March 2026, further build on the agency’s growing portfolio in…...

4+ day, 14+ hour ago   (1256+ words) The brand noticed that the World Cup does not only happen in stadiums. It happens in homes, around screens, between friends and families. Matches create gatherings, and gatherings create food occasions. That gave an everyday product category a credible point…...

6+ day, 12+ hour ago   (355+ words) SAL Saudi Logistics Services has appointed Sultan Hakeem as director of events and protocol. Hakeem moves up into the role after serving as the company’s Events and Protocol Manager and Acting Director of Corporate Communications. He brings more than 17 years…...

1+ week, 4+ day ago   (473+ words) Initiative, a global media agency under Middle East Communications Network (MCN) in the MENAT region, part of Omnicom, has appointed Darine Elkaissi as Managing Director for Saudi Arabia. The move strengthens the leadership of the agency’s operation in the Kingdom…...

1+ week, 4+ day ago   (133+ words) Campaign Middle East Campaign Middle East Marketing Game Changers Awards 2026 Campaign Middle East is back with the Marketing Game Changers Awards – a dedicated platform to celebrate the client-side marketers shaping the future of our industry. The winners will set a…...

1+ week, 4+ day ago   (322+ words) Luma AI has revealed that Luma Agents, its unified AI creative platform, will offer a fully native Arabic-language interface later this year. This will be a creative intelligence platform in Arabic designed for creative communities in Saudi Arabia and the…...

1+ week, 6+ day ago   (219+ words) The Middle East doesn’t wait for the rest of the world to figure it out. Retailers here are launching advanced media networks, broadcasters are building addressable alternatives to global platforms, and brands demand real business impact, not just vanity metrics....

2+ week, 6+ day ago   (230+ words) Snap Inc. has appointed Rowan Saghayroun to lead communications for Snap in Saudi Arabia. In her expanded role, Saghayroun will lead Snap Inc’s communications strategy in the Kingdom, supporting the company’s growing presence and partnerships across its business, creator and…...

3+ week, 4+ day ago   (634+ words) For decades, advertising in the major economic hubs of the Middle East followed a simple rule: go big or go home. Outdoor media became a space reserved for big spending global soft drink empires, luxury car makers, and mega property…...

1+ mon, 1+ day ago   (444+ words) Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together…...