2+ mon, 3+ day ago   (457+ words) Yango has activated TikTok’s Logo Takeover format through a campaign for Yasmina, its AI-powered Arabic voice assistant and smart speaker. The campaign intends to mark a regional milestone in premium digital advertising and demonstrates how strategic platform collaborations can drive…...

2+ mon, 2+ week ago   (620+ words) AI is reshaping how people search and decide, moving the industry past the search-and-click model toward a conversational and generative future. Ahead of Cannes Lions, Pinterest rolled out a new set of AI ad tools focused on three things marketers…...

2+ mon, 2+ week ago   (311+ words) Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together…...

3+ mon, 3+ day ago   (372+ words) The Middle East and North Africa (MENA) digital advertising market reached $8.185b in 2025, representing 17.8 per cent year-on-year (YoY) growth, according to the latest industry report released by IAB MENA at a member event on 8 June, 2026. For the first time, the study…...

3+ mon, 1+ week ago   (647+ words) From a customer’s perspective, people are constantly asking themselves: What’s new here? What makes this memorable? Do I feel part of something bigger? Would this experience stay with me beyond the moment itself? From a brand’s perspective, the challenge is…...

5+ mon, 2+ week ago   (604+ words) Dubai-based Above Digital has intentionally de-prioritised ecommerce projects, and has shifted its focus to position itself as a performance marketing agency specialising in revenue-focused digital campaigns for service-based businesses and B2B brands. As a revenue-driven performance marketing agency, Above Digital is…...

6+ mon, 3+ day ago   (232+ words) Brandcare Digital, a Dubai-based SEO agency, has expanded its operations into Abu Dhabi in response to a significant uptick in demand for high-end digital transformation and search engine optimisation services across the capital’s burgeoning business sectors. As Abu Dhabi continues…...

6+ mon, 1+ week ago   (454+ words) The creative world today is being increasingly homogenised, with creative outputs echoing one another in style, substance and spirit. This standardisation, resulting from the democratisation of artificial intelligence (AI), is often described as the most significant challenge to the creative,…...

8+ mon, 6+ day ago   (238+ words) CARMA, a leader in media intelligence and reputation insights, has joined forces with Earned First, a media and events platform dedicated to elevating public relations and corporate affairs. United by a shared passion and commitment to advancing trust and connections…...