8+ mon, 23+ hour ago   (267+ words) Transact Media Group (TMG) and InMotion have launched Transact Data, a new off-the-shelf transactional insights product giving brands across the Middle East access to scalable, privacy-safe behavioural signals. The launch marks the next stage of the companies’ partnership and introduces…...

3+ mon, 1+ week ago   (647+ words) From a customer’s perspective, people are constantly asking themselves: What’s new here? What makes this memorable? Do I feel part of something bigger? Would this experience stay with me beyond the moment itself? From a brand’s perspective, the challenge is…...

5+ mon, 2+ week ago   (604+ words) its focus to position itself as a performance marketing agency specialising in revenue-focused digital...and B2B brands. As a revenue-driven performance marketing agency, Above Digital is repositioning its core...than 300 entrepreneurs through structured digital marketing training as businesses worked to survive…...

6+ mon, 3+ day ago   (232+ words) Brandcare Digital, a Dubai-based SEO agency, has expanded its operations into Abu Dhabi in response to a significant uptick in demand for high-end digital transformation and search engine optimisation services across the capital’s burgeoning business sectors. As Abu Dhabi continues…...

7+ mon, 1+ week ago   (621+ words) collaboration signals a step away from traditional marketing, bringing the partnership to life through personal...visually,” said Anup Kondakundi, Vice President – Marketing Strategy and Brand Transformation, Ajmal Perfumes....

4+ day, 21+ hour ago   (408+ words) through communities across Dubai, at a time when marketing budgets are being evaluated to maximise impact...

5+ mon, 2+ week ago   (1147+ words) second roundtable brought together more than 30 marketing professionals and industry leaders from across...Springer, Head of AUTHORITY by AVANTGARDE and Global Marketing Director at AVANTGARDE, the discussion examined...

2+ mon, 2+ week ago   (620+ words) agentic tools advertisers rely on. As AI transforms marketing, partners need a reliable, standardised integration....

6+ mon, 6+ day ago   (454+ words) The creative world today is being increasingly homogenised, with creative outputs echoing one another in style, substance and spirit. This standardisation, resulting from the democratisation of artificial intelligence (AI), is often described as the most significant challenge to the creative,…...

2+ mon, 2+ day ago   (457+ words) Yango has activated TikTok’s Logo Takeover format through a campaign for Yasmina, its AI-powered Arabic voice assistant and smart speaker. The campaign intends to mark a regional milestone in premium digital advertising and demonstrates how strategic platform collaborations can drive…...