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Campaign Middle East is the MENA's leading business media brand serving the marketing, advertising and media communities.
- 969articles · 365d
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- Sep 23, 2025earliest in window
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News
Yango activates TikTok's Logo Takeover in Yasmina campaign to drive business impact
2+ mon, 4+ day ago (457+ words) The campaign was strategically orchestrated by media agency SPARK Foundry Middle East in collaboration...with Yango Yasmina, using TikTok’s premium Logo ad Takeover format to position Yasmina at the centre...
How retail in the UAE is shifting to win back consumers in times of crisis
5+ mon, 2+ week ago (1147+ words) confidence shifting and mall traffic no longer translating into guaranteed sales, brands across the Middle...East are being forced to confront an increasingly complex retail environment....Convenience has already been won by e-commerce....
Smiles and Flyby partner to deliver moving DOOH advertising at scale across Dubai
6+ day, 3+ hour ago (408+ words) rewards app in the UAE, has partnered with Flyby to roll out smart delivery box technology across its e-bike...Delivery Boxes feature IoT-connected digital screens that can display brands based on the location of each e-bike...Ahmet Gokhan…...
Pinterest adds Amazon Storefront linking for creators
2+ mon, 2+ week ago (311+ words) Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group....inspiration and over 80 billion searches taking place on the platform each month, discovery remains at the heart...
TMG, InMotion bring off-the-shelf transactional signals to marketers with ‘Transact Data’
8+ mon, 2+ day ago (267+ words) launched Transact Data, a new off-the-shelf transactional insights product giving brands across the Middle...East access to scalable, privacy-safe behavioural signals....
Digital ad spend in MENA reaches $8b in 2025, IAB report reveals
3+ mon, 5+ day ago (372+ words) The Middle East and North Africa (MENA) digital advertising market reached $8.185b in 2025, representing...
The digital authenticity gap: What CMOs can do to build customer trust online
1+ mon, 4+ week ago (598+ words) The headline findings were eye-opening, and it’s clear that marketers need to do more to bridge the trust...
From personalisation to prediction
2+ mon, 5+ day ago (886+ words) The tools have never been smarter. The customer has never felt less seen. Eighty-two per cent of UAE marketers say artificial intelligence (AI) now powers their personalisation strategies, yet only 31 per cent of their customers feel that personalised touch. This…...