2+ day, 14+ hour ago   (306+ words) Captizone Media has launched a digital out-of-home (DOOH) advertising network across 250 salons in Dubai, with 1,200 digital screens installed alongside salon mirrors. The network reaches an estimated 250,000 consumers each month, with the company positioning the format as a high-dwell alternative to…...

4+ day, 20+ hour ago   (408+ words) Smiles, an everyday rewards app in the UAE, has partnered with Flyby to roll out smart delivery box technology across its e-bike fleet in Dubai, creating a new platform for hyperlocal digital advertising. The agreement marks Smiles’ first move into…...

1+ mon, 3+ week ago   (598+ words) We all know how digital has changed the marketing industry; for most industries digital is arguably the primary channel for brand engagement. And yet, it can be hard to gauge how our customers feel about these brand experiences, especially in…...

2+ mon, 2+ day ago   (457+ words) Yango has activated TikTok’s Logo Takeover format through a campaign for Yasmina, its AI-powered Arabic voice assistant and smart speaker. The campaign intends to mark a regional milestone in premium digital advertising and demonstrates how strategic platform collaborations can drive…...

2+ mon, 4+ day ago   (886+ words) The tools have never been smarter. The customer has never felt less seen. Eighty-two per cent of UAE marketers say artificial intelligence (AI) now powers their personalisation strategies, yet only 31 per cent of their customers feel that personalised touch. This…...

2+ mon, 5+ day ago   (925+ words) Ask any marketer in the GCC what one of the biggest trends they were hearing about five years ago, and most would give you the same answer: superapps. Not as a vague aspiration, but as a near-certainty. The logic was…...

2+ mon, 2+ week ago   (620+ words) AI is reshaping how people search and decide, moving the industry past the search-and-click model toward a conversational and generative future. Ahead of Cannes Lions, Pinterest rolled out a new set of AI ad tools focused on three things marketers…...

2+ mon, 2+ week ago   (311+ words) Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together…...

3+ mon, 3+ day ago   (372+ words) The Middle East and North Africa (MENA) digital advertising market reached $8.185b in 2025, representing 17.8 per cent year-on-year (YoY) growth, according to the latest industry report released by IAB MENA at a member event on 8 June, 2026. For the first time, the study…...

3+ mon, 1+ week ago   (647+ words) From a customer’s perspective, people are constantly asking themselves: What’s new here? What makes this memorable? Do I feel part of something bigger? Would this experience stay with me beyond the moment itself? From a brand’s perspective, the challenge is…...