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Instructure President Explains What B2B Marketers Can Learn From Consumer Brands
1+ week, 1+ day ago (567+ words) Business-to-business marketing needs to apply the same customer focus and customer empathy that direct-to-consumer marketers employ, said Armin Molavi. The software-as-a-service brand’s top product is Canvas, which has roughly 60% market share in higher education, Molavi said. Instructure also offers an…...
Carhartt Takes New Angle on NFL Marketing
4+ week, 1+ day ago (871+ words) Carhartt is in the second year of its campaign that highlights the labor and workers behind building the new National Football League Buffalo Bills Highmark Stadium. The first iteration of the campaign kicked off last season as work was underway…...