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Instructure President Explains What B2B Marketers Can Learn From Consumer Brands
1+ week, 1+ day ago (567+ words) Business-to-business marketing needs to apply the same customer focus and customer empathy that direct-to-consumer marketers employ, said Armin Molavi. The software-as-a-service brand’s top product is Canvas, which has roughly 60% market share in higher education, Molavi said. Instructure also offers an…...
How Northwell???s CMO Built a Content Studio, Tackled Gun Violence and Went AI-First
2+ week, 1+ day ago (725+ words) When Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer, joined Northwell Health 12 years ago, the health company was grappling with standing out in a crowded market where most hospital advertising looked and sounded the same. As Soto…...