3+ day, 12+ hour ago   (795+ words) Hyundai is putting 28 years of Hope on Wheels fundraising behind a new creative push, “Mark of a Warrior,” debuting with the NFL, tapping Strava’s endurance community and redesigning hospital gowns for kids with cancer. For Sean Gilpin, CMO at Hyundai…...

1+ week, 1+ day ago   (630+ words) For B2B marketers, the challenge may no longer be convincing the organization that creativity matters. It’s proving what that creativity does for the business. Nearly all respondents to a new Association of National Advertisers (ANA) survey — 98% — said creativity is extremely or…...

3+ week, 2+ day ago   (683+ words) Many consumers remember catchy marketing jingles from their childhood, like Goldfish’s “The Snack That Smiles Back.” The snack cracker debuted the tagline in 1997. Goldfish knows it struck a chord with shoppers as consumers often still refer to it, said Chris…...