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Discover the latest marketing strategies, insights, and resources at Chief Marketer. Stay ahead with expert advice, industry trends, and actionable tips.

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News

Chief Marketer
chiefmarketer.com > instructure-president-explains-what-b2b-marketers-can-learn-from-consumer-brands

Instructure President Explains What B2B Marketers Can Learn From Consumer Brands

1+ week, 1+ day ago   (567+ words) Business-to-business marketing needs to apply the same customer focus and customer empathy that direct-to-consumer marketers employ, said Armin Molavi. The software-as-a-service brand’s top product is Canvas, which has roughly 60% market share in higher education, Molavi said. Instructure also offers an…...

Chief Marketer
chiefmarketer.com > how-northwells-cmo-built-a-content-studio-tackled-gun-violence-and-went-ai-first

How Northwell???s CMO Built a Content Studio, Tackled Gun Violence and Went AI-First

2+ week, 1+ day ago   (725+ words) When Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer, joined Northwell Health 12 years ago, the health company was grappling with standing out in a crowded market where most hospital advertising looked and sounded the same. As Soto…...

Chief Marketer
chiefmarketer.com > how-mdvips-cmo-markets-to-doctors-and-patients-simultaneously

How MDVIP's CMO Markets to Doctors and Patients Simultaneously

3+ week, 4+ day ago   (977+ words) At MDVIP, those challenges are compounded. The membership-based healthcare company works with physicians considering a new practice model and helps prospective patients understand its value. For Chief Marketing Officer Alyssa Schaefer, that means balancing national brand strategy with highly localized…...