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Dairy Queen Bypasses Athletes for Mascots in Latest Social-Led Campaign
3+ day, 16+ hour ago (208+ words) Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead. With hundreds of avian college mascots to choose from, Dairy Queen winnowed down its picks…...
B2B Marketers Are Rethinking Creative Effectiveness
1+ week, 1+ day ago (630+ words) For B2B marketers, the challenge may no longer be convincing the organization that creativity matters. It’s proving what that creativity does for the business. Nearly all respondents to a new Association of National Advertisers (ANA) survey — 98% — said creativity is extremely or…...
Carhartt Takes New Angle on NFL Marketing
4+ week, 1+ day ago (871+ words) Carhartt is in the second year of its campaign that highlights the labor and workers behind building the new National Football League Buffalo Bills Highmark Stadium. The first iteration of the campaign kicked off last season as work was underway…...