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CMSWire.com
cmswire.com > customer-experience > why-customer-intent-gets-lost-between-search-and-automation

Why Conversational Commerce Needs an Intent Layer Before More Automation

4+ day, 7+ hour ago   (899+ words) A customer tells an AI shopping assistant: “I need a counter-depth refrigerator under $2,000 that fits a 36-inch opening, and I need it delivered before Saturday.” That is not simply a product search. The customer has expressed an outcome, budget, physical…...