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@NASSCOM
community.nasscom.in > communities > sales-marketing > house-vs-digital-marketing-agency-decision-framework

In-House vs Digital Marketing Agency: A Decision Framework

3+ day, 17+ hour ago   (582+ words) Marketing is no longer a single discipline. A modern function spans technical SEO, answer-engine and AI-search visibility, paid media, content production, lifecycle email, analytics, and creative — each with its own tooling and its own learning curve. Expecting one internal hire…...

@NASSCOM
community.nasscom.in > communities > mulesoft-and-salesforce-community > shelf-space-problem-what-indian-saas-keeps

The Shelf Space Problem: What Indian SaaS Keeps Underestimating About Marketplace Distribution

2+ week, 4+ day ago   (670+ words) There is a particular kind of company that has always fascinated me: the contract manufacturer that makes an excellent product for somebody else's brand. The manufacturing was never the hard part. Distribution was. I think Indian SaaS is walking into…...

@NASSCOM
community.nasscom.in > communities > application > what-your-pos-knows-about-customer-behavior-you-dont

What Your POS Knows About Customer Behavior That You Don't

1+ mon, 6+ day ago   (724+ words) Walk into any retail store and you'll probably notice the obvious things—customers browsing shelves, asking questions, comparing products, and eventually heading to the checkout. But beneath every transaction lies a much richer story that most businesses never see. Your…...

@NASSCOM
community.nasscom.in > communities > big-data-analytics > how-data-analytics-revolutionizing-business-intelligence

How Data Analytics Is Revolutionizing Business Intelligence

1+ mon, 1+ week ago   (544+ words) Companies are generating more data than ever before. Every purchase a customer makes, every website visit, every social media interaction, every business transaction provides valuable information. But data collection is not enough. The real value is in analysing it and…...

@NASSCOM
community.nasscom.in > event > demand-ready-or-not-ai-redefining-application-development

On-Demand: Ready or Not, AI Is Redefining Application Development

6+ mon, 1+ week ago   (274+ words) For any grievances under the Information Technology Act 2000, please get in touch with Grievance Officer, Mr. Anirban Mandal at [email protected]. 26th Feb, 2026 to 1st Mar, 2026 04:52PM to 04:52PM IST Register for the on-demand webinar! For years, enterprises have relied on complex and manual application…...

Nasscom
community.nasscom.in > communities > sales-marketing > why-ai-optimization-no-longer-optional-scaling-indian-e-commerce

Why AI Optimization Is No Longer Optional for Scaling Indian E-Commerce

8+ mon, 1+ week ago   (1252+ words) For any grievances under the Information Technology Act 2000, please get in touch with Grievance Officer, Mr. Anirban Mandal at [email protected]. Indian e-commerce is no longer in its experimentation phase. The market has matured, competition has intensified, and growth has become…...

Nasscom
community.nasscom.in > index.php > communities > e-commerce > dedicated-vs-cloud-strategic-choice-which-indian-e-commerce-businesses-need

Dedicated vs Cloud: The Strategic Choice which Indian E-commerce Businesses need to make in 2026

8+ mon, 2+ week ago   (977+ words) For any grievances under the Information Technology Act 2000, please get in touch with Grievance Officer, Mr. Anirban Mandal at [email protected]. Here is a hypothetical situation, which is not very hypothetical. Your e-commerce platform is doing great, ads are converting, influencers…...