4+ day, 13+ hour ago   (929+ words) Fitness influencer marketing works because the product can often be seen doing its job. Shoes appear during a run, apparel survives a training session, a recovery device becomes part of a routine, and a coach can explain why a piece…...

5+ day, 5+ hour ago   (1705+ words) Five recent PR campaign examples showing how brands turn crises, culture, proof, and participation into earned attention. PR campaigns are easy to admire after they work. The harder question is what made the idea travel beyond the brand's own channels....

4+ day, 22+ hour ago   (674+ words) Cision has released its 2026 State of the Media Report, based on a global survey of 1,899 journalists across 19 markets, detailing how story sourcing is changing under newsroom pressure. The company outlined the findings in its official announcement. The more interesting question…...

5+ day, 21+ hour ago   (1034+ words) Micro dramas, live commerce, and review-led discovery compress content and checkout, forcing brands to rethink creator strategy and conversion design. Chinamaxxing, the idea that Western creators should push into Chinese platforms to reach Asian audiences, is starting to look less…...

1+ week, 4+ day ago   (923+ words) Instagram may limit recommendations for undisclosed AI personas, making profile transparency a practical requirement for creator campaign reach. Instagram is tightening the rules for accounts built around AI-generated people. The platform is renaming its existing "AI creator" label to "AI-generated…...

2+ week, 4+ day ago   (421+ words) Instagram adds First draft to auto-trim pauses and clips into a reversible starting edit. It could shorten review cycles for brand social teams. If you have ever tried to turn a bunch of clips into a Reel, you know the…...

2+ week, 4+ day ago   (769+ words) LinkedIn says 1M users used its “AI slop” feedback in two weeks. The signal personalizes feeds and can reduce views at scale. LinkedIn's Chief Product Officer Hari Srinivasan says more than a million people have used its new “seems like AI…...

3+ week, 2+ day ago   (1008+ words) Meta AI now lets small businesses question paid and organic performance, turning campaign signals into recommendations and working documents. The new integrations give Meta AI access to performance information that businesses already use to judge paid and organic activity. In…...

3+ week, 3+ day ago   (638+ words) Reddit is piloting “read or play” for select posts. The test signals a shift toward passive consumption while keeping threads and comments intact. The experiment is early and limited: it applies to select English-language posts in a limited number of…...