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ContentGrip is an online media platform providing practical AI tool insights tailored for B2B marketers, PR professionals, and journalists.
- 167articles · 30d
- 6+ hour agolatest article
- Aug 15, 2026earliest in window
- 0%with images
- 381avg words
- Arts, Culture, Entertainment & Media 101
- Finance & Business 90
- Economy, Business & Finance 43
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News
Trust Bank makes spending search conversational
4+ day, 2+ hour ago (916+ words) Trust AI Ask lets customers query card spending in natural language, showing how authenticated context can make brand-owned AI more useful. Trust Bank has launched Trust AI Ask, an in-app conversational feature that lets customers search and understand their card…...
John Lewis “Gift List” tests shoppable podcast content
1+ week, 1+ day ago (427+ words) John Lewis launches “Gift List” with Louis Theroux, blending celebrity gifting stories with commerce and in-store production to reach younger shoppers. John Lewis is betting that gifting stories, not just gifting aisles, can be a reason people keep coming back....
How AI is changing back-to-school shopping
1+ week, 2+ day ago (741+ words) Parents are using AI to compare prices and find deals, forcing retailers to rethink how value is expressed across product data, offers and search. Back-to-school retail marketers are confronting a shopper who is both cautious and digitally resourceful. AI tools…...
Adobe vs Higgsfield: two AI video growth strategies
2+ week, 6+ day ago (1172+ words) Adobe is competing on enterprise trust while Higgsfield uses a US$1M contest to drive creator adoption and public product demos. Adobe and Higgsfield are competing for a similar future, one where marketing teams generate more video, audio and campaign assets…...
How AnyMind splits live selling between humans and AI
3+ week, 5+ hour ago (961+ words) AnyMind Singapore Country Manager Toh Yi Hui explains how AI, human hosts and local data can turn livestream engagement into sales. Live commerce is supposed to make online shopping feel human. Yet the more hours a brand wants to stream,…...
AI shopping adoption is forcing new retail fulfillment planning
3+ week, 5+ day ago (737+ words) Locus finds 45% of US consumers use AI to shop. Brand discovery and basket variance are reshaping forecasting, inventory placement, and returns. Locus says its Q2 2026 US consumer survey found that 45% of consumers now use generative AI tools as a primary or…...
Social commerce spend: men outpace women in new dataset
3+ week, 5+ day ago (584+ words) ScrollSignal data suggests men report higher social commerce spend and top-end baskets. What it signals about measurement and targeting choices. ScrollSignal shared new consumer research that challenges a common assumption in social commerce: men reported higher spend than women over…...