1+ week, 2+ day ago   (427+ words) John Lewis launches “Gift List” with Louis Theroux, blending celebrity gifting stories with commerce and in-store production to reach younger shoppers. John Lewis is betting that gifting stories, not just gifting aisles, can be a reason people keep coming back....

1+ week, 4+ day ago   (1039+ words) Campaign flights are giving way to content systems that serialize ideas, pace assets, and use participation to extend relevance. Marketing teams still plan campaigns like temporary construction sites. A launch date is picked, assets are produced, media turns on, reporting…...

2+ week, 3+ day ago   (697+ words) Feel Good Network's Lengua acquisition adds social-first and creator capabilities, but the commercial test will be how well its agencies integrate. Feel Good Network has acquired Indonesian social-first creative agency Lengua, adding social strategy, platform-native content, creator engagement and community…...

3+ week, 5+ day ago   (584+ words) ScrollSignal data suggests men report higher social commerce spend and top-end baskets. What it signals about measurement and targeting choices. ScrollSignal shared new consumer research that challenges a common assumption in social commerce: men reported higher spend than women over…...