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- Aug 17, 2026earliest in window
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- 193avg words
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News
What brands need to know about the creator economy's 'Napster moment"
6+ day, 8+ hour ago (462+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns…...
Getting the most out of measurement in commerce media campaigns
2+ week, 8+ hour ago (642+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...
US Total Media Ad Spending Benchmarks: Q3 2026
2+ week, 6+ day ago (111+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Our “Ad Spending Benchmarks” provide marketers with critical data to help them benchmark their own budget allocations with the market. In the Q3 2026 edition, the benchmarks focus…...
Building trust and meeting consumers' needs in commerce media campaigns
3+ week, 8+ hour ago (405+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...
News habits split by age as younger audiences favor social discovery
3+ week, 6+ day ago (117+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The trend: News consumption has a generational divide. Habits for seeking out news show similar differences. Why it matters: That generational divide points to a larger…...
AI Visibility Index: US Media and Entertainment Leaderboard, July 2026
3+ week, 6+ day ago (292+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Apple led the media and entertainment leaderboard by ranking well in half of the categories. It placed No. 1 overall with an 18% mention rate, even though it…...