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- 66articles · 30d
- 2+ hour agolatest article
- Aug 17, 2026earliest in window
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- 193avg words
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News
Shoppers ask AI for help but don't trust its advice
1+ week, 6+ day ago (139+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero. Family…...
Performance metrics are a governance issue. Retail media must elevate how it defines impact.
2+ week, 2+ hour ago (488+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Retail media has become one of the most powerful growth engines in modern marketing. It sits at the intersection of media, merchandising, data, and commerce, influencing…...
Getting the most out of measurement in commerce media campaigns
2+ week, 2+ hour ago (642+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...
Facebook Marketing 2026
2+ week, 5+ day ago (103+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Facebook remains an advertising powerhouse despite slowing usage. Commerce, video, and automated media buying are creating new opportunities, but it registers comparatively weak engagement among influencers…...
US Retail Media Ad Spending Benchmarks: Q3 2026
2+ week, 6+ day ago (90+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market....
Building trust and meeting consumers' needs in commerce media campaigns
3+ week, 2+ hour ago (405+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...
Walmart’s retail media strength offsets slowest sales gains in years
3+ week, 4+ day ago (153+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. NEW: This story pulls from our recently updated Live Earnings Report: Marketing & Advertising Tracker Q2 2026. The news: Walmart’s retail media business powered strong Q2 advertising growth, even as…...
Retail AI works best when shoppers feel the benefits, not the surveillance
4+ week, 2+ hour ago (207+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Checkout is becoming AI’s clearest consumer-facing ROI case in retail. However, there’s a disconnect between both parties around AI use for theft reduction. Zooming…...