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EMARKETER
emarketer.com > content > b2b-buyers-start-with-ai--then-check-its-work

B2B buyers start with AI, then check its work

5+ hour, 15+ min ago   (273+ words) eMarketer B2B buyers start with AI, then check its work Shoppers want EVs for the gas savings, not the planet How brands are using podcasts to discover mid-tier creators and drive conversions Social media health warning labels discourage young consumers from…...

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emarketer.com > content > amazon-draws-more-shoppers-than-rest-of-top-10-muster

Amazon draws more shoppers than the rest of the top 10 can muster

4+ day, 9+ hour ago   (188+ words) eMarketer Amazon draws more shoppers than the rest of the top 10 can muster How HUGO BOSS brought the racetrack to the retail floor Shoppers still reach for the search bar first Gen Z Travel is about transformation, but marketers still…...

EMARKETER
emarketer.com > content > shoppers-ask-ai-help-don-t-trust-its-advice

Shoppers ask AI for help but don't trust its advice

1+ week, 6+ day ago   (139+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero. Family…...

EMARKETER
emarketer.com > content > getting-most-of-measurement-commerce-media-campaigns

Getting the most out of measurement in commerce media campaigns

2+ week, 5+ hour ago   (642+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...

EMARKETER
emarketer.com > content > facebook-marketing-2026

Facebook Marketing 2026

2+ week, 5+ day ago   (103+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Facebook remains an advertising powerhouse despite slowing usage. Commerce, video, and automated media buying are creating new opportunities, but it registers comparatively weak engagement among influencers…...

EMARKETER
emarketer.com > content > walmart-retail-media-strength-offsets-slowest-sales-gains-years

Walmart’s retail media strength offsets slowest sales gains in years

3+ week, 4+ day ago   (153+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. NEW: This story pulls from our recently updated Live Earnings Report: Marketing & Advertising Tracker Q2 2026. The news: Walmart’s retail media business powered strong Q2 advertising growth, even as…...

EMARKETER
emarketer.com > content > retail-ai-works-best-shoppers-feel-benefits-not-surveillance

Retail AI works best when shoppers feel the benefits, not the surveillance

4+ week, 5+ hour ago   (207+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Checkout is becoming AI’s clearest consumer-facing ROI case in retail. However, there’s a disconnect between both parties around AI use for theft reduction. Zooming…...