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News


emarketer.com > content > b2b-buyers-start-with-ai--then-check-its-work

B2B buyers start with AI, then check its work

8+ hour, 57+ min ago   (273+ words) eMarketer B2B buyers start with AI, then check its work Shoppers want EVs for the gas savings, not the planet How brands are using podcasts to discover mid-tier creators and drive conversions Social media health warning labels discourage young consumers from…...


emarketer.com > content > amazon-draws-more-shoppers-than-rest-of-top-10-muster

Amazon draws more shoppers than the rest of the top 10 can muster

4+ day, 13+ hour ago   (188+ words) eMarketer Amazon draws more shoppers than the rest of the top 10 can muster How HUGO BOSS brought the racetrack to the retail floor Shoppers still reach for the search bar first Gen Z Travel is about transformation, but marketers still…...


emarketer.com > content > facebook-marketing-2026

Facebook Marketing 2026

2+ week, 5+ day ago   (103+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Facebook remains an advertising powerhouse despite slowing usage. Commerce, video, and automated media buying are creating new opportunities, but it registers comparatively weak engagement among influencers…...


emarketer.com > content > us-retail-media-ad-spending-benchmarks-q3-2026

US Retail Media Ad Spending Benchmarks: Q3 2026​

2+ week, 6+ day ago   (90+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market....


emarketer.com > content > marketplaces-win-first-sale--not-your-website

Marketplaces win the first sale, not your website

3+ week, 5+ day ago   (129+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: 44% of US adults typically buy a new brand on an online marketplace like Amazon or Walmart, more than double the 21% who buy on the…...