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EMARKETER
emarketer.com > content > marketplaces-win-first-sale--not-your-website

Marketplaces win the first sale, not your website

3+ week, 5+ day ago   (129+ words) Key stat: 44% of US adults typically buy a new brand on an online marketplace like Amazon or Walmart,...Use it to set realistic owned-channel acquisition targets, and show it to leadership when marketplace...

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emarketer.com > content > amazon-draws-more-shoppers-than-rest-of-top-10-muster

Amazon draws more shoppers than the rest of the top 10 can muster

4+ day, 11+ hour ago   (188+ words) Some 44% of US adults typically buy a new brand on a marketplace like Amazon or Walmart, more than double...

EMARKETER
emarketer.com > content > building-trust-meeting-consumers--needs-commerce-media-campaigns

Building trust and meeting consumers' needs in commerce media campaigns

3+ week, 7+ hour ago   (405+ words) Consumers increasingly encounter advertising throughout the shopping journey, from retailer sites to marketplaces...

EMARKETER
emarketer.com > content > us-retail-media-ad-spending-benchmarks-q3-2026

US Retail Media Ad Spending Benchmarks: Q3 2026​

2+ week, 6+ day ago   (90+ words) provides marketers with critical data to help them benchmark their budget allocations against the market...

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emarketer.com > content > primark-embraces-ecommerce-fast-fashion-competition-intensifies

Primark embraces ecommerce as fast-fashion competition intensifies

3+ day, 19+ hour ago   (211+ words) to rise just 2% despite double-digit growth in the US, underscoring difficulties in Primark’s home market...

EMARKETER
emarketer.com > content > marketers-prioritizing-transparency-lead-shift-independent-mobile-partners

Marketers prioritizing transparency lead the shift to independent mobile partners

2+ week, 5+ day ago   (288+ words) The independents are gaining share in a market that is still expanding....

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