4+ day, 21+ hour ago   (223+ words) Former Zee5 chief revenue head Taranjeet Singh has joined digital research company Ecosystm as its new Chief Commercial Officer. Singh announced his appointment through a LinkedIn post today, saying he is making a move after more than 25 years of experience in…...

2+ week, 6+ day ago   (892+ words) The discussion, however, should extend beyond the question of whether broadcasters should be permitted to carry more advertising. The more important question is whether any additional commercial flexibility can strengthen the overall television ecosystem and deliver greater value to consumers....

3+ week, 3+ day ago   (278+ words) Artificial intelligence is helping India’s small and medium-sized businesses overcome cost and complexity barriers to newer advertising channels, with nearly 87 percent saying AI-powered advertising tools have enabled access to channels, audiences or formats that previously felt out of reach, according…...