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A shift by Entravision back to its core media business is paying off as it reported that revenue surged 37% during the fourth quarter to $107 million. CEO Michael Christenson credits political advertising for the gains not only during the quarter, but for all of last year when Entravision saw revenue grow 23%. Read mor
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News
Learn & Earn: Why Is This Column Called Learn and Earn?
5+ day, 6+ hour ago (202+ words) Because knowledge leads to authority. Authority leads to less micromanagement by the client. Less micromanagement leads to you controlling the buy. Somewhere out there is a salesperson who has been reading the same rate card since 2019, pitching the same three…...
U.S. Holiday Sales Expected To Top $1 Trillion For First Time.
5+ day, 5+ hour ago (257+ words) U.S. retail sales during the November-December holiday season are expected to surpass $1 trillion for the first time, according to a 2026 holiday forecast from Bain & Company. The consultancy projects holiday sales will increase 4.5% from a year earlier, exceeding the 3.5% growth recorded during…...
Local Media Consortium Launches AI Program.
1+ week, 3+ day ago (265+ words) The Local Media Consortium has launched a new program aimed at helping local media companies evaluate and implement artificial intelligence strategies to improve operations, business performance and long-term sustainability. According to a news release, the AI Accelerator will include an…...
Radio, Podcasts Should Be Central To AI Media Plan.
2+ week, 5+ day ago (369+ words) At a point where, according to a Quantilope study, weekly use of AI among Americans is at 50% – matching the level of internet use in 2001 – AI brands would be smart to market their applications for the workplace, as the study finds…...
Streaming Video Gives Local Media New Path To National Ad Dollars.
2+ week, 5+ day ago (328+ words) The surge in digital video advertising is doing more than shifting dollars from traditional television to streaming. It is expanding the pool of money available to local media — and one industry executive thinks a potentially huge chunk of national advertising…...
Learn & Earn: Coach The Rep, Don’t Carry The Deal.
2+ week, 6+ day ago (1018+ words) Sales managers want to help their teams win. A rep has an important meeting coming up, needs a proposal quickly, or runs into an unfamiliar objection. The manager has experience and can usually provide the answer. That may solve the…...
AI-Powered Media Buying Arrives In Audio.
3+ week, 2+ day ago (315+ words) Insideradio.com If the future of media planning and buying is artificial intelligence, then it has already arrived Butler/Till, an independent media agency, has completed the first agentic streaming audio and podcast ad campaign with iHeartMedia It is believed…...
Young Adults Now More Concerned Than Excited About AI.
3+ week, 4+ day ago (457+ words) Young Americans are becoming increasingly skeptical of artificial intelligence, with a majority now saying they’re more concerned than excited about its growing role in everyday life — and nearly three-quarters predicting that AI will reduce the number of jobs available in…...
For Local Advertisers, AI Accuracy Is A Bigger Concern Than Use.
3+ week, 5+ day ago (441+ words) Local advertisers appear ready to accept artificial intelligence as part of the marketing process. But there is a caveat. New Borrell Associates research suggests media companies and agencies would be better off if they tell clients when they are using…...