4+ day, 2+ hour ago   (128+ words) Meta is pinning its AI hopes on its latest product innovation Muse, an AI assistant aimed at helping everyone jump into the world of agentic AI. In the latest episode, chief brand officer Kate Ridley shares how she built out…...

5+ day, 17+ min ago   (735+ words) Too many middle managers are channel experts and lack the ability to think strategically and put the customer first. AI is only exacerbating this problem. There’s a particular kind of moment in marketing – tiny, forgettable, almost sweet – when you realise…...

1+ week, 3+ day ago   (398+ words) No-one would argue that marketers shouldn’t care about profit, however, the argument that marketing is being held back by a lack of ownership over P&L neglects to consider how much control they reasonably have over it. The finding was…...

1+ week, 5+ day ago   (195+ words) Accountancy firm HaysMac rebranded after realising that its external brand identity had failed to keep pace with its actual growth and ambitions. Accountancy firm HaysMac underwent a rebrand after identifying a growing disconnect between the firm’s growth and ambition and…...

1+ week, 5+ day ago   (920+ words) Shop price inflation increased to 1.5% year on year in August, against growth of 0.9% in July, above the 3-month average of 1.2%, according to new research from the British Retail Consortium. Non-food inflation increased to 0.9% year on year in August, against growth…...

2+ week, 2+ day ago   (246+ words) As more spend is invested in influencer marketing, brands are maximising effectiveness by plugging creators into MMM models and setting flexible KPIs. While investment in influencer marketing continues to ramp up, some in the industry are still sceptical about the…...

2+ week, 4+ day ago   (160+ words) It would be fair to say Bill Gates knows a thing or two about a thing or two. The co-founder of Microsoft is one of the most important figures of the 20th century and his impact is still felt now through…...

2+ week, 5+ day ago   (215+ words) The energy brand uses Arlo, its AI customer assistant tool, to respond to around 4% of incoming emails, freeing up its human advisors to tackle the tough questions. Octopus Energy believes its customer assistant AI tool Arlo will help it deliver…...

3+ week, 4+ day ago   (152+ words) Has anyone noticed Mark Zuckerberg appears in court or testifies before Congress a lot? Like, a lot. In the double figures at this point. If I were Mark Zuckerberg I would take that as a sign that something has gone…...

3+ week, 5+ day ago   (207+ words) Marketers were quick to jump aboard the brand purpose trend – but the industry’s eager adoption of AI proves few truly believed in its mission. Once upon a time, as if partaking in an industry-wide rendition of the 1971 Hilltop campaign by…...