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Marketing Week offers the latest marketing news, opinion and trends on the challenges facing the industry.
- 304articles · 365d
- 3+ day agolatest article
- Sep 15, 2025earliest in window
- 92%with images
- 322avg words
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- marketing
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- council post
- steep discount published
- greatest investment opportunity
- science fiction anymore
- savvy investors stand
- forget linear growth – ai
- hockey stick trajectory
- hyper personalized marketing
- ground floor opportunity
- tech giants back
- sitting pretty today
- similar inflection point
- complacency breeds stagnation
- technology
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News
Marketers on nailing influencer effectiveness
2+ week, 1+ day ago (246+ words) As more spend is invested in influencer marketing, brands are maximising effectiveness by plugging creators into MMM models and setting flexible KPIs. While investment in influencer marketing continues to ramp up, some in the industry are still sceptical about the…...
How influencer strategy is evolving as B2B buying enters AI era
3+ week, 4+ day ago (236+ words) With LLMs playing an increasing role in B2B decision-making, brands must evolve their creator strategies in order to resonate. B2B decision-making is being fundamentally recast, with factors like AI-driven search, digital communities and the weight of peer advocacy necessitating brands to rapidly…...
A weird B2B brand is easier to remember than a boring one
3+ mon, 3+ day ago (1044+ words) Playing on the unexpected in your marketing can be just as valuable as making your target audience laugh. My father-in-law has one joke. When he reluctantly hosts a large family gathering, he briefly waits until the majority have arrived and…...
Marketing accountability is as clear as MUD
3+ mon, 4+ week ago (883+ words) If finance questions marketers’ motivation, understanding and discipline (MUD), greater accountability is possible by focusing on alignment, not ROI. The topic of how marketing can properly demonstrate its contribution to a business is an ongoing obsession for many marketing leaders....
SMEs more confident on hiring marketers than larger companies
4+ mon, 1+ day ago (210+ words) Small- and medium-sized businesses are planning fewer job cuts than large organisations, according to Marketing Week’s 2026 Career & Salary Survey. Fewer marketing leaders expect to make cuts to their teams this quarter leading to a slight improvement on hiring intent, according…...
Asos bets on ‘balanced’ marketing strategy to reignite customer growth
4+ mon, 2+ week ago (1195+ words) The fashion retailer has increased investment across performance and brand marketing while outlining plans to introduce “ultra-personalisation”, aiming for each customer to experience a different storefront. Asos believes it has adopted a more “balanced and intentional” approach to marketing in…...
Top marketers on what effective marketing looks like
4+ mon, 2+ week ago (654+ words) With today marking the standard entry deadline for the 2026 Marketing Week Awards, leaders from Carlsberg Britvic, the BBC and Alix Partners share what defines the best marketing What separates effective marketing from the rest? Talking to senior marketing leaders, a…...
The birth of ABM: How B2B marketing learned to think account first
4+ mon, 3+ week ago (231+ words) Little more than an experiment in the 2000s, account-based marketing is now an essential tenet of B2B marketing. We speak to Bev Burgess, the woman widely credited with coining the term, about the inception of ABM. For most of the 1990s, B2B marketing was…...
The Marketing Week Podcast: Rethinking transparency and accountability in digital advertising
4+ mon, 3+ week ago (403+ words) In the latest episode, we discuss the role brands play in shaping the digital advertising ecosystem and whether they should hold big tech platforms to account. Social media advertising continues to grow, with spend increasingly concentrated among a handful of…...
Are influencers building brands or renting attention?
4+ mon, 4+ week ago (940+ words) Influencer marketing is a measurable, scalable and credible alternative to traditional media. But are creators inherent brand builders? Influencer marketing has become so prevalent, it seems like it’s a ‘no brainer’. Businesses like L’Oréal and Unilever have been so bold…...