2+ week, 1+ day ago   (246+ words) As more spend is invested in influencer marketing, brands are maximising effectiveness by plugging creators into MMM models and setting flexible KPIs. While investment in influencer marketing continues to ramp up, some in the industry are still sceptical about the…...

2+ week, 5+ day ago   (229+ words) Rather than tapping into Halloween through collaborations, Fanta is aiming to establish a long-term “entertainment” platform with its own IP. Fanta is looking to go beyond just being an “entertaining brand” and become “an entertainment brand”, as the drinks giant…...

3+ week, 3+ day ago   (152+ words) Has anyone noticed Mark Zuckerberg appears in court or testifies before Congress a lot? Like, a lot. In the double figures at this point. If I were Mark Zuckerberg I would take that as a sign that something has gone…...

2+ mon, 2+ week ago   (1688+ words) Three marketers reveal how AI is reshaping spend, expectations and the future of client–agency relationships. The relationship between brands and agencies has always evolved in response to changes in technology, media channels and consumer behaviour. The rise of social…...

2+ mon, 3+ week ago   (155+ words) The UK government announced this week it will ban social media for those under 16 by early 2027. And while some of it feels like a move by a Prime Minister looking for a legacy beyond somehow hiring Peter Mandelson again, no…...

2+ mon, 3+ week ago   (1585+ words) From showcasing employees and championing grassroots football with the People’s Puskás to making documentaries about blind footballers, Veo Technologies has focused on human stories to cut through. Building an emotional connection with buyers matters as much in B2B as it does…...

3+ mon, 4+ day ago   (919+ words) We arm you with all the stats you need to tackle the week ahead. A small minority (12.5%) of British consumers feel optimistic about the future of the UK, according to the latest edition of WPP Media’s Reality Check. The findings…...

3+ mon, 1+ week ago   (669+ words) At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the role humour plays for Nationwide and Paddy Power to marketers’ diminishing influence over the…...

3+ mon, 1+ week ago   (485+ words) In the latest episode, we lift the lid on how to pull off a successful brand-agency relationship with Nationwide and Marketing Week’s 2025 Agency of the Year, Mother. In a category that’s often met with “a lot of indifference” from customers,…...

3+ mon, 1+ week ago   (294+ words) Zumba spread across the globe on a wave of colour, community and a marketing strategy that put a fresh twist on the humble fitness class. Around the turn of the 2010s there was a sea of colour that swept across the…...