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Marketing Week

Marketing Week offers the latest marketing news, opinion and trends on the challenges facing the industry.

  • 304articles · 365d
  • 4+ day agolatest article
  • Sep 15, 2025earliest in window
  • 92%with images
  • 322avg words
articles per day
Categories
  • Finance & Business 293
  • Economy, Business & Finance 233
  • Business & Industrial 209
  • News 54
  • Arts, Culture, Entertainment & Media 35
  • Labour 14
  • Food & Drink 9
  • Human Interest 8

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News

Marketing Week
marketingweek.com > retail-media-unskippableds-festive-5-interesting-stats

Retail media, unskippable ads, festive planning: 5 interesting stats to start your week

2+ week, 6+ day ago   (936+ words) We arm you with all the stats you need to tackle the week ahead. The global retail media market continues to grow with ad investment projected to surpass $200bn (£146.70bn) this year and reach $223bn (£163.57bn) by 2027, according to WARC Media. However, growth is…...

Marketing Week
marketingweek.com > week-in-tech-tiktok-ad-free-chromebook

The Week in Tech: TikTok goes ad-free and Chromebook is put out to pasture

4+ mon, 10+ hour ago   (177+ words) Marketing Week TikTok is following in the footsteps of Facebook, Instagram and Snapchat by introducing an ad-free tier to its platform that will allow UK users to avoid all of your pesky marketing. Marketing Week’s weekly round-up of the technology…...

Marketing Week
marketingweek.com > marginal-roi-performance-marketers

Marginal ROI will become increasingly important to marketers

5+ mon, 1+ week ago   (250+ words) With rising pressure on living costs and inflation in popular lower funnel channels here to stay, marginal ROI could help advertisers increase efficiency. The inexorable pressure of low economic growth continues to plague marketers: Ad spend growth for 2026 is predicted…...

Marketing Week
marketingweek.com > influencers-b2b-trust

Influencers build ‘trust’ and ‘credibility’ for B2B brands, data finds

5+ mon, 3+ week ago   (449+ words) New data from LinkedIn finds UK marketers see the benefit of using creators, yet feel pressure to produce high engagement. As B2B creators continue to boom, brands are committing to using them, yet feel a rising pressure to prove impact, according…...

Marketing Week
marketingweek.com > stop-brand-marketing-false-dichotomy

Stop saying ‘brand marketing’, it’s one half of a false dichotomy

7+ mon, 3+ week ago   (1205+ words) Performance marketing has an evil twin: brand marketing – another term that promises clarity, but mostly delivers the opposite. Just before Christmas, I wrote a column arguing that performance marketing should be retired. It’s a misleading label for direct response marketing…...