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Marketing Week offers the latest marketing news, opinion and trends on the challenges facing the industry.
- 304articles · 365d
- 4+ day agolatest article
- Sep 15, 2025earliest in window
- 92%with images
- 322avg words
- business 213
- marketing 193
- artificial intelligence 124
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- marketing
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- council post
- steep discount published
- greatest investment opportunity
- science fiction anymore
- savvy investors stand
- forget linear growth – ai
- hockey stick trajectory
- hyper personalized marketing
- ground floor opportunity
- tech giants back
- sitting pretty today
- similar inflection point
- complacency breeds stagnation
- technology
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News
The Week in Tech: TikTok goes ad-free and Chromebook is put out to pasture
4+ mon, 20+ hour ago (177+ words) Marketing Week TikTok is following in the footsteps of Facebook, Instagram and Snapchat by introducing an ad-free tier to its platform that will allow UK users to avoid all of your pesky marketing. Marketing Week’s weekly round-up of the technology…...
DFS credits marketing and brand partnerships for increased sales
5+ mon, 3+ week ago (945+ words) The furniture retailer has credited a £7.4m investment in marketing and the team doing a “brilliant job”, particularly within Sofology, for increased sales. The DFS group has credited investment in marketing and brand partnerships for delivering a strong first half, particularly…...
Stop saying ‘brand marketing’, it’s one half of a false dichotomy
7+ mon, 3+ week ago (1205+ words) Performance marketing has an evil twin: brand marketing – another term that promises clarity, but mostly delivers the opposite. Just before Christmas, I wrote a column arguing that performance marketing should be retired. It’s a misleading label for direct response marketing…...