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Marketing Week offers the latest marketing news, opinion and trends on the challenges facing the industry.
- 304articles · 365d
- 3+ day agolatest article
- Sep 15, 2025earliest in window
- 92%with images
- 322avg words
- business 213
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- council post
- steep discount published
- greatest investment opportunity
- science fiction anymore
- savvy investors stand
- forget linear growth – ai
- hockey stick trajectory
- hyper personalized marketing
- ground floor opportunity
- tech giants back
- sitting pretty today
- similar inflection point
- complacency breeds stagnation
- technology
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News
Estée Lauder backs ‘winning playbook’ as 10,000 jobs cut
3+ week, 3+ day ago (1466+ words) The beauty giant’s CEO rejected speculation over its talent base following mass job cuts, claiming Estée Lauder has a “winning” recipe for diversified growth. Estée Lauder claims to be reaping the rewards of its “winning” turnaround strategy, as the make…...
Why It Works: What can marketers learn from The Gruffalo?
7+ mon, 1+ week ago (1309+ words) Clever use of repetition and rhyme are just two of the lessons that the children’s favourite has to teach marketers. A mouse took a stroll through the deep, dark wood. A fox saw the mouse, and the mouse looked good....
How influencer strategy is evolving as B2B buying enters AI era
3+ week, 4+ day ago (236+ words) With LLMs playing an increasing role in B2B decision-making, brands must evolve their creator strategies in order to resonate. B2B decision-making is being fundamentally recast, with factors like AI-driven search, digital communities and the weight of peer advocacy necessitating brands to rapidly…...
Influencers build ‘trust’ and ‘credibility’ for B2B brands, data finds
5+ mon, 3+ week ago (449+ words) New data from LinkedIn finds UK marketers see the benefit of using creators, yet feel pressure to produce high engagement. As B2B creators continue to boom, brands are committing to using them, yet feel a rising pressure to prove impact, according…...
The Week in Tech: TikTok goes ad-free and Chromebook is put out to pasture
4+ mon, 41+ min ago (177+ words) Marketing Week TikTok is following in the footsteps of Facebook, Instagram and Snapchat by introducing an ad-free tier to its platform that will allow UK users to avoid all of your pesky marketing. Marketing Week’s weekly round-up of the technology…...
Asos bets on ‘balanced’ marketing strategy to reignite customer growth
4+ mon, 2+ week ago (1195+ words) The fashion retailer has increased investment across performance and brand marketing while outlining plans to introduce “ultra-personalisation”, aiming for each customer to experience a different storefront. Asos believes it has adopted a more “balanced and intentional” approach to marketing in…...
Retail media, unskippable ads, festive planning: 5 interesting stats to start your week
2+ week, 5+ day ago (936+ words) We arm you with all the stats you need to tackle the week ahead. The global retail media market continues to grow with ad investment projected to surpass $200bn (£146.70bn) this year and reach $223bn (£163.57bn) by 2027, according to WARC Media. However, growth is…...
DFS credits marketing and brand partnerships for increased sales
5+ mon, 3+ week ago (945+ words) The furniture retailer has credited a £7.4m investment in marketing and the team doing a “brilliant job”, particularly within Sofology, for increased sales. The DFS group has credited investment in marketing and brand partnerships for delivering a strong first half, particularly…...
‘Building the ship as it sails’: How SMEs are structuring marketing teams for growth
7+ mon, 1+ week ago (1770+ words) With limited headcount and tight budgets, SME marketers discuss making more deliberate decisions about team structure, skills and outsourcing. Building a marketing team requires careful decisions about which skills to prioritise and at what level to hire. For small- and…...
Stop saying ‘brand marketing’, it’s one half of a false dichotomy
7+ mon, 3+ week ago (1205+ words) Performance marketing has an evil twin: brand marketing – another term that promises clarity, but mostly delivers the opposite. Just before Christmas, I wrote a column arguing that performance marketing should be retired. It’s a misleading label for direct response marketing…...