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Marketing Week offers the latest marketing news, opinion and trends on the challenges facing the industry.
- 304articles · 365d
- 3+ day agolatest article
- Sep 15, 2025earliest in window
- 92%with images
- 322avg words
- business 213
- marketing 193
- artificial intelligence 124
- technology 110
- ai 87
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- branding 50
- brands 48
- business news 44
- agencies 43
- innovation 39
- influencer marketing 35
- opinion 30
- social media 30
- creative 29
- leadership 29
- automotive 26
- FIB 293
- economy business and finance 233
- BI 209
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- labour 14
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- marketing
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- hedge fund investors
- marketing strategies
- council post
- steep discount published
- greatest investment opportunity
- science fiction anymore
- savvy investors stand
- forget linear growth – ai
- hockey stick trajectory
- hyper personalized marketing
- ground floor opportunity
- tech giants back
- sitting pretty today
- similar inflection point
- complacency breeds stagnation
- technology
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News
Stop saying ‘brand marketing’, it’s one half of a false dichotomy
7+ mon, 3+ week ago (1205+ words) Performance marketing has an evil twin: brand marketing – another term that promises clarity, but mostly delivers the opposite. Just before Christmas, I wrote a column arguing that performance marketing should be retired. It’s a misleading label for direct response marketing…...
DFS credits marketing and brand partnerships for increased sales
5+ mon, 3+ week ago (945+ words) The furniture retailer has credited a £7.4m investment in marketing and the team doing a “brilliant job”, particularly within Sofology, for increased sales. The DFS group has credited investment in marketing and brand partnerships for delivering a strong first half, particularly…...
‘Building the ship as it sails’: How SMEs are structuring marketing teams for growth
7+ mon, 1+ week ago (1770+ words) With limited headcount and tight budgets, SME marketers discuss making more deliberate decisions about team structure, skills and outsourcing. Building a marketing team requires careful decisions about which skills to prioritise and at what level to hire. For small- and…...
Is your marketing strategy little more than a shopping list?
5+ mon, 2+ week ago (153+ words) Marketers need to stop thinking about their strategy as a series of goals to hit and instead what obstacles need to be overcome. Brands now make up 90% of Premier Foods’ revenue, up from around 83% a few years ago, with the…...
Why It Works: What can marketers learn from The Gruffalo?
7+ mon, 1+ week ago (1309+ words) work on kids. But in truth, getting something to stick in an adult’s mind is the real challenge. Toddlers...audience is drifting, ads have to work twice as hard to stick. So, what is it that The Gruffalo does so…...
Marginal ROI will become increasingly important to marketers
5+ mon, 1+ week ago (250+ words) With rising pressure on living costs and inflation in popular lower funnel channels here to stay, marginal ROI could help advertisers increase efficiency. The inexorable pressure of low economic growth continues to plague marketers: Ad spend growth for 2026 is predicted…...
The Week in Tech: TikTok goes ad-free and Chromebook is put out to pasture
3+ mon, 4+ week ago (177+ words) Marketing Week TikTok is following in the footsteps of Facebook, Instagram and Snapchat by introducing an ad-free tier to its platform that will allow UK users to avoid all of your pesky marketing. Marketing Week’s weekly round-up of the technology…...
Estée Lauder backs ‘winning playbook’ as 10,000 jobs cut
3+ week, 2+ day ago (1466+ words) The beauty giant’s CEO rejected speculation over its talent base following mass job cuts, claiming Estée Lauder has a “winning” recipe for diversified growth. Estée Lauder claims to be reaping the rewards of its “winning” turnaround strategy, as the make…...
Asos bets on ‘balanced’ marketing strategy to reignite customer growth
4+ mon, 2+ week ago (1195+ words) The fashion retailer has increased investment across performance and brand marketing while outlining plans to introduce “ultra-personalisation”, aiming for each customer to experience a different storefront. Asos believes it has adopted a more “balanced and intentional” approach to marketing in…...
How influencer strategy is evolving as B2B buying enters AI era
3+ week, 4+ day ago (236+ words) With LLMs playing an increasing role in B2B decision-making, brands must evolve their creator strategies in order to resonate. B2B decision-making is being fundamentally recast, with factors like AI-driven search, digital communities and the weight of peer advocacy necessitating brands to rapidly…...