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Marketing Week offers the latest marketing news, opinion and trends on the challenges facing the industry.
- 304articles · 365d
- 3+ day agolatest article
- Sep 15, 2025earliest in window
- 92%with images
- 322avg words
- business 213
- marketing 193
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- business news 44
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- opinion 30
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- FIB 293
- economy business and finance 233
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- marketing
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- marketing strategies
- council post
- steep discount published
- greatest investment opportunity
- science fiction anymore
- savvy investors stand
- forget linear growth – ai
- hockey stick trajectory
- hyper personalized marketing
- ground floor opportunity
- tech giants back
- sitting pretty today
- similar inflection point
- complacency breeds stagnation
- technology
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News
Retail media, unskippable ads, festive planning: 5 interesting stats to start your week
2+ week, 5+ day ago (936+ words) tackle the week ahead. The global retail media market continues to grow with ad investment projected...to WARC Media. However, growth is slowing in the market and is expected to drop to single digits. If industry...leader Amazon is excluded,…...
Marginal ROI will become increasingly important to marketers
5+ mon, 1+ week ago (250+ words) work they do for the results it delivers. New IPA research also finds influencer marketing has the greatest...
Is your marketing strategy little more than a shopping list?
5+ mon, 2+ week ago (153+ words) its sales made up from private label. Black tea market leader Yorkshire Tea is leaning into premiumisation...
Why It Works: What can marketers learn from The Gruffalo?
7+ mon, 1+ week ago (1309+ words) Clever use of repetition and rhyme are just two of the lessons that the children’s favourite has to teach marketers. A mouse took a stroll through the deep, dark wood. A fox saw the mouse, and the mouse looked good....
Stop saying ‘brand marketing’, it’s one half of a false dichotomy
7+ mon, 3+ week ago (1205+ words) Performance marketing has an evil twin: brand marketing – another term that promises clarity, but mostly delivers the opposite. Just before Christmas, I wrote a column arguing that performance marketing should be retired. It’s a misleading label for direct response marketing…...
DFS credits marketing and brand partnerships for increased sales
5+ mon, 3+ week ago (945+ words) The furniture retailer has credited a £7.4m investment in marketing and the team doing a “brilliant job”, particularly within Sofology, for increased sales. The DFS group has credited investment in marketing and brand partnerships for delivering a strong first half, particularly…...
‘Building the ship as it sails’: How SMEs are structuring marketing teams for growth
7+ mon, 1+ week ago (1770+ words) teams and take away from specialist expertise. Research from Warc and Intuit Mailchimp suggests mid-market...
Influencers build ‘trust’ and ‘credibility’ for B2B brands, data finds
5+ mon, 3+ week ago (449+ words) New data from LinkedIn finds UK marketers see the benefit of using creators, yet feel pressure to produce high engagement. As B2B creators continue to boom, brands are committing to using them, yet feel a rising pressure to prove impact, according…...
How influencer strategy is evolving as B2B buying enters AI era
3+ week, 4+ day ago (236+ words) entertainment and education is key. According to new research, “buying has become an act of confirmation, not...
Asos bets on ‘balanced’ marketing strategy to reignite customer growth
4+ mon, 2+ week ago (1195+ words) The fashion retailer has increased investment across performance and brand marketing while outlining plans to introduce “ultra-personalisation”, aiming for each customer to experience a different storefront. Asos believes it has adopted a more “balanced and intentional” approach to marketing in…...