2+ week, 5+ day ago   (936+ words) We arm you with all the stats you need to tackle the week ahead. The global retail media market continues to grow with ad investment projected to surpass $200bn (£146.70bn) this year and reach $223bn (£163.57bn) by 2027, according to WARC Media. However, growth is…...

7+ mon, 1+ week ago   (1309+ words) Clever use of repetition and rhyme are just two of the lessons that the children’s favourite has to teach marketers. A mouse took a stroll through the deep, dark wood. A fox saw the mouse, and the mouse looked good....

3+ week, 2+ day ago   (1466+ words) The beauty giant’s CEO rejected speculation over its talent base following mass job cuts, claiming Estée Lauder has a “winning” recipe for diversified growth. Estée Lauder claims to be reaping the rewards of its “winning” turnaround strategy, as the make…...

7+ mon, 1+ week ago   (1770+ words) With limited headcount and tight budgets, SME marketers discuss making more deliberate decisions about team structure, skills and outsourcing. Building a marketing team requires careful decisions about which skills to prioritise and at what level to hire. For small- and…...

3+ mon, 4+ week ago   (177+ words) Marketing Week TikTok is following in the footsteps of Facebook, Instagram and Snapchat by introducing an ad-free tier to its platform that will allow UK users to avoid all of your pesky marketing. Marketing Week’s weekly round-up of the technology…...

5+ mon, 1+ week ago   (250+ words) With rising pressure on living costs and inflation in popular lower funnel channels here to stay, marginal ROI could help advertisers increase efficiency. The inexorable pressure of low economic growth continues to plague marketers: Ad spend growth for 2026 is predicted…...

4+ mon, 2+ week ago   (1195+ words) The fashion retailer has increased investment across performance and brand marketing while outlining plans to introduce “ultra-personalisation”, aiming for each customer to experience a different storefront. Asos believes it has adopted a more “balanced and intentional” approach to marketing in…...

3+ week, 4+ day ago   (236+ words) With LLMs playing an increasing role in B2B decision-making, brands must evolve their creator strategies in order to resonate. B2B decision-making is being fundamentally recast, with factors like AI-driven search, digital communities and the weight of peer advocacy necessitating brands to rapidly…...

7+ mon, 3+ week ago   (1205+ words) Performance marketing has an evil twin: brand marketing – another term that promises clarity, but mostly delivers the opposite. Just before Christmas, I wrote a column arguing that performance marketing should be retired. It’s a misleading label for direct response marketing…...

5+ mon, 2+ week ago   (153+ words) Marketers need to stop thinking about their strategy as a series of goals to hit and instead what obstacles need to be overcome. Brands now make up 90% of Premier Foods’ revenue, up from around 83% a few years ago, with the…...